Investing your online travel marketing budget in 2016 [INFOGRAPHIC]
There’s no shortage of ways to invest your annual online marketing budget from video and social media to brand websites and third parties.
MDG Advertising has come up with the following infographic to help travel marketers focus on a few areas.
The agency proposes five digital trends to help marketers decide one where best to divert their online marketing and a related blog post provides some further notes and takeaways.
For example, the company says everything should be optimised for mobile given the spike in mobile search across all travel categories in 2015.
Further insight includes purchasing behaviour of millennials and why video will be a winner this year.
Linda Fox is deputy editor for Tnooz. For the past eight years she has worked as a freelance journalist across a range of B2B titles including Travolution, ABTA Magazine, Travelmole and the Business Travel Magazine.
In this time she has also undertaken corporate projects for a number of high profile travel technology, travel management and research companies.
Prior to her freelance career she covered hotels and technology news for Travel Trade Gazette for seven years. Linda joined TTG from Caterer & Hotelkeeper where she worked on the features desk for more than five years.