Online travel in Europe hotting up as TV group snaps up Weg
Big OTA consolidation news this morning as German television group ProSiebenSat.1 expands its ecommerce activity with the acquisition of online travel sites Weg and Ferien.
Existing managing directors Timo Beyer and Wolfgang Lehr will stay on in their current roles after the acquisition which is subject to the approval of the German Federal Cartel Office.
In a statement, ProSiebenSat.1 describes the company as one of Germany’s most successful online travel agencies.
Executive board member Dr Christian Wegner says:
“The Internet travel market is one of the biggest e-commerce markets, and one that benefits tremendously from TV advertising.
“The total German travel market has a volume of 52 billion euros; the online travel market accounts for 40 percent, or about 20 billion, of that total.”
He adds that travel brands are made for TV and are a ‘special point of emphasis’ for the company’s ecommerce strategy.
ProSiebenSat.1 adds Weg and Ferien to its existing portfolio of online travel brands including Tropo, Wetter (weather information), Billiger-Mietwagen (car rental), MyDays (experiences) and Reise.com.
It also has an equity interest in Holiday-Insider.
Linda Fox is deputy editor for Tnooz. For the past eight years she has worked as a freelance journalist across a range of B2B titles including Travolution, ABTA Magazine, Travelmole and the Business Travel Magazine.
In this time she has also undertaken corporate projects for a number of high profile travel technology, travel management and research companies.
Prior to her freelance career she covered hotels and technology news for Travel Trade Gazette for seven years. Linda joined TTG from Caterer & Hotelkeeper where she worked on the features desk for more than five years.