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Priceline edges closer to Expedia – Top US travel sites, October 8 2011

Getting extremely close in the top US travel websites, with Expedia holding on to a 2.5% market share lead over rival brand Priceline.

Priceline added another 0.25% on its previous showing, while Expedia remained flat. Orbitz fell away slightly, while Travelocity added and Yahoo Travel lost 2.5% on its own.

Most popular travel websites in the US for the week ending October 8 2011:

Agency

RankWebsiteDomainPercentage of VisitsPrevious Position
1Expediawww.expedia.com12.54%1
2priceline.comwww.priceline.com10.11%2
3Orbitzwww.orbitz.com7.41%3
4Travelocitywww.travelocity.com6.35%5
5CheapOairwww.cheapoair.com5.61%7
6Hotwirewww.hotwire.com5.19%6
7Yahoo! Traveltravel.yahoo.com5.07%4
8Bing Travelwww.bing.com/travel4.14%-
9Kayakwww.kayak.com4.01%8
10Cheap Ticketswww.cheaptickets.com3.07%9

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1TripAdvisorwww.tripadvisor.com7.46%1
2Marriott Internationalwww.marriott.com2.93%3
3Hotels.comwww.hotels.com2.83%2
4InterContinental Hotels Groupwww.ichotelsgroup.com2.35%4
5Hilton Hotels Onlinewww.hilton.com2.31%5
6Carnival Cruise Lineswww.carnival.com1.98%7
7Southwest Airlines Travel Guidetravel.southwest.com1.94%-
8Booking.comwww.booking.com1.65%8
9Vacation Rentals by Ownerwww.vrbo.com1.46%6
10Choice Hotels Internationalwww.choicehotels.com1.38%10

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1Southwest Airlineswww.southwest.com23.81%1
2Delta Air Lineswww.delta.com12.99%2
3American Airlineswww.aa.com9.48%3
4JetBlue Airwayswww.jetblue.com7.72%5
5Continental Airlineswww.continental.com6.55%4
6United Airlineswww.united.com5.75%6
7US Airwayswww.usairways.com5.47%7
8AirTran Airwayswww.airtran.com4.62%8
9Spirit Airlineswww.spiritair.com3.23%9
10Allegiant Airwww.allegiantair.com3.19%-

Travel search terms

RankSearch TermPercentage of ClicksPercentage PaidPercentage OrganicPrevious Position
1mapquest4.24%0.12%99.88%1
2google maps1.65%0.43%99.57%2
3mapquest driving directions1.16%0.02%99.98%3
4southwest airlines1.07%32.34%67.66%4
5maps0.98%0.41%99.59%5
6map quest0.86%0.96%99.04%6
7expedia0.66%51.58%48.42%7
8travelocity0.49%57.85%42.15%8
9american airlines0.48%9.82%90.18%-
10delta airlines0.47%49.78%50.22%-

NB: Data couresy of Experian Hitwise

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