Priceline edges closer to Expedia – Top US travel sites, October 8 2011

Getting extremely close in the top US travel websites, with Expedia holding on to a 2.5% market share lead over rival brand Priceline.

Priceline added another 0.25% on its previous showing, while Expedia remained flat. Orbitz fell away slightly, while Travelocity added and Yahoo Travel lost 2.5% on its own.

Most popular travel websites in the US for the week ending October 8 2011:


RankWebsiteDomainPercentage of VisitsPrevious Position
10Cheap Ticketswww.cheaptickets.com3.07%9

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
4InterContinental Hotels Groupwww.ichotelsgroup.com2.35%4
5Hilton Hotels Onlinewww.hilton.com2.31%5
6Carnival Cruise Lineswww.carnival.com1.98%7
7Southwest Airlines Travel Guidetravel.southwest.com1.94%-
9Vacation Rentals by Ownerwww.vrbo.com1.46%6
10Choice Hotels Internationalwww.choicehotels.com1.38%10


RankWebsiteDomainPercentage of VisitsPrevious Position
1Southwest Airlineswww.southwest.com23.81%1
2Delta Air
3American Airlineswww.aa.com9.48%3
4JetBlue Airwayswww.jetblue.com7.72%5
5Continental Airlineswww.continental.com6.55%4
6United Airlineswww.united.com5.75%6
7US Airwayswww.usairways.com5.47%7
8AirTran Airwayswww.airtran.com4.62%8
9Spirit Airlineswww.spiritair.com3.23%9
10Allegiant Airwww.allegiantair.com3.19%-

Travel search terms

RankSearch TermPercentage of ClicksPercentage PaidPercentage OrganicPrevious Position
2google maps1.65%0.43%99.57%2
3mapquest driving directions1.16%0.02%99.98%3
4southwest airlines1.07%32.34%67.66%4
6map quest0.86%0.96%99.04%6
9american airlines0.48%9.82%90.18%-
10delta airlines0.47%49.78%50.22%-

NB: Data couresy of Experian Hitwise

Share on FacebookTweet about this on TwitterShare on LinkedInEmail to someone

About the Writer :: tnooz

This is the team byline for tnooz, where we cover breaking news, scans from around the industry, and other general items.



  1. Take a Trip With Priceline, but Bypass Orbitz | InvestorPlace

    […] And Priceline is holding on to its No. 2 market rank as people look to cap how much they pay to travel. As of Oct. 8, its 10.11% of visits kept it just behind market leader Expedia (NASDAQ: EXPE), which has 12.54%, and ahead of Orbitz (7.54%), according to Experian Hitwise. […]

  2. Google Tightens the Screw on OTA’s: How Can They Fight Back? – By Marco Saio, Global Director of Research, EyeforTravel | Travel news

    […] recent Experian Hitwise travel search study revealed that neither of Google’s search products have broken into the top 50 highest traffic […]

  3. Prime Places To List Vacation Rentals By Owner | Review Guide Live

    […] just rehashed articles online to avoid getting ripped off. Go here: Puerto Vallarta rental by owner As the web age becomes more and more a fact of everyday life in the 21st century, you will find incr…s. Virtually anything may be listed online. It just depends on finding the right site exactly where […]


Newsletter Subscription

Please subscribe now to Tnooz’s FREE daily newsletter.

This lively package of news and information from Tnooz’s web site provides a convenient digest of what’s happening in technology that drives the global travel, tourism and hospitality market.

  • Cancel