Qantas stretches lead in number one spot – Top Australia travel websites, February 2013

Qantas has a 4% market share lead at the top of the leading airline websites in Australia, reigning over sister brand Jetstar, Virgin Australia and Tiger Airways.

The airline added over 1% to its tally from the previous month on January as Jetstar fell away by a similar level.

Virgin was flat over the same period and Tiger increased by a nominal 0.1%.

Most popular travel websites in Australia for February 2013:

Agency

RankWebsiteDomainPercentage of VisitsPrevious Position
1Wotif.comwww.wotif.com12.74%1
2Webjet Australiawww.webjet.com.au11.95%2
3Expedia Australiawww.expedia.com.au9.32%3
4Flight Centrewww.flightcentre.com.au7.40%4
5Lastminute.com.auwww.lastminute.com.au5.22%5
6Best Flightswww.bestflights.com.au2.69%6
7ZUJI Australiawww.zuji.com2.37%7
8Skyscanner Australiawww.skyscanner.com.au2.35%8
9BYOjetwww.byojet.com1.76%9
10STA Travel Australiawww.statravel.com.au1.55%-

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1TripAdvisor - Australiawww.tripadvisor.com.au11.33%1
2Booking.comwww.booking.com7.14%2
3TripAdvisorwww.tripadvisor.com4.94%4
4Stayzwww.stayz.com.au3.64%5
5Agoda Australiawww.agoda.com.au2.05%6
6Hotels.comwww.hotels.com1.82%7
7Agoda.comwww.agoda.com1.75%8
8Totaltravel.comwww.totaltravel.com1.69%9
9Check-in.com.auwww.check-in.com.au1.49%10
10Hotels Combinedwww.hotelscombined.com1.36%3

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1Qantaswww.qantas.com.au21.87%1
2Jetstarwww.jetstar.com17.62%2
3Virgin Australiawww.virginaustralia.com15.64%3
4Tiger Airwayswww.tigerairways.com6.30%4
5AirAsiawww.airasia.com4.47%5
6Emirateswww.emirates.com4.33%6
7Singapore Airlineswww.singaporeair.com3.32%7
8Air New Zealand - Australiawww.airnz.com.au2.16%8
9Malaysia Airlineswww.malaysiaairlines.com1.93%-
10FlyScoot.comwww.flyscoot.com1.86%9

Search Terms

RankSearch TermPercentage of ClicksPercentage PaidPercentage OrganicPrevious Position
1google maps1.42%0.18%99.82%2
2jetstar1.36%0.94%99.96%1
3qantas1.13%14.83%85.17%3
4webjet0.87%2.88%97.12%4
5maps0.56%0.11%99.89%7
6flight centre0.51%47.42%52.58%5
7wotif0.50%1.81%98.19%6
8tiger airways0.49%4.10%95.90%8
9google0.34%5.56%94.44%10
10singapore airlines0.31%17.09%82.91%-

NB: Data courtesy of Experian Hitwise

NB2Uluru image via Shutterstock.

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Kevin May

About the Writer :: Kevin May

Kevin May was a co-founder and member of the editorial team from September 2009 to June 2017.

 

Comments

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  1. Bernie O'Keefe

    I don’t undertsand why Hitwise group Wotif as an agency, but Booking.com, hotels.com, agoda, et al as Accommodation/destination sites

    They are all OTA’s so I don’t understand the seperation….

     
 
 

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