Ryanair and Isango best buddies again, create tour and activity selling service
Isango is providing tours and activities for sale on a Ryanair-branded microsite, similar to services it operates for car hire and airport transfers.
The HotelsCombined agreement has yet to be announced, but is now live on the site under a RyanairHotels white label.
The new tour and activity section on the Ryanair website will feature approximately 2,000 products for destinations on the airline’s network of destinations, covering products such as city tours, discounted entrance fees to attractions and theatre tickets.
Those with reasonably long memories, however, will recall that Isango has been in a similar position once before, unveiled as the carrier’s partner for selling tours and activities in May 2008 (although it actually started quite a while before in 2007).
The deal ended abruptly in first quarter of 2009, with an Isango official quoted as saying the commercial terms “did not stack up for us”.
A few years is a long time in the world of airline ancillaries, clearly, with Isango back on-board and claiming it has “learned a great deal” about how to sell products through partners.
The backbone of the new deal, CEO Ranjan Singh says, will be a process of capturing passengers with relevant offers for products to the destination they are flying to both during the booking process and in the follow-up correspondence the airline uses in the lead up to departure day.
“Simply slapping products on a homepage does not work,” Singh says. “We will be using the confirmation process and email CRM in a much better way, highly-targeted to the passenger.”
It is hoped the new deal will push Isango into a comfortable position, with Singh claiming the company will have more turnover in 2012 than the previous three years combined.
The carrier is currently without a tour and activity partner on the site.
Kevin May is a senior editor and one of the co-founders at Tnooz. He was previously editor of UK-based magazine Travolution and web editor of Media Week UK from 2003 to 2005.
He has worked in regional newspapers (Essex Enquirer) and started his career in journalism at the Police Gazette at New Scotland Yard in London. He has a degree in criminology, a postgraduate diploma in magazine journalism and will be publishing his first book - a biography about electronic band, Depeche Mode - soon.