Sabre wraps up billion dollar contract with Etihad Airways

Sabre Airline Solutions has secured a 10-year technology deal with Emirates-based airline Etihad.


According to a statement, the deal – valued at a billion dollars – was sealed after an ‘exhaustive selection process’.

It sees Sabre implement technology for the airline across operations including reservations, inventory, marketing, planning, ecommerce and distribution.

The contract also includes a multi-year, full-content distribution agreement enabling Sabre-connected agents to access the airline’s inventory while Etihad will use Sabre to market and sells its services.

The technology is to be implemented by February 2013 and will significantly reduce technology costs for the airline.

A statement from Etihad boss James Hogan says the agreement will also help it:

‘increase revenues and take customer service to another level.’

Earlier this month Etihad placed a $2.8 billion order for a further 10 Boeing 787-9 Dreamliners which will make it the largest operator of the aircraft in the world.

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About the Writer :: Linda Fox

Linda Fox is managing editor for Tnooz. For the past decade years she has worked as a freelance journalist across a range of B2B titles including Travolution, ABTA Magazine, Travelmole and the Business Travel Magazine.

In this time she has also undertaken corporate projects for a number of high profile travel technology, travel management and research companies.

Prior to her freelance career she covered hotels and technology news for Travel Trade Gazette for seven years. Linda joined TTG from Caterer & Hotelkeeper where she worked on the features desk for more than five years.



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  1. Vin Hardy

    Why would ETIHAD which signed a deal with Amadeus for barely 5 years earlier changeover to Sabre for its PSS. Is it because Sabresonic offers more advantages than amadeus’s altea or is it because ETIHAD decided to use the content distribution service of Sabre as well?


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