5 years ago

Searching on websites – some very uncomfortable truths [VIDEO]

Is anyone perfect (especially when it comes to travel content) when returning search results to users? Probably not.

This video from the Google Analytics team, following on from a previous effort about the online checkout process, will be painful (if rather amusing) viewing for many site owners.

As Google says, the video highlights “how some missteps in the online shopping experience would look if they actually played out in real life”.

NB: Our site search is hosted by, err, Google. Just so you know 🙂

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Kevin May

About the Writer :: Kevin May

Kevin May was a co-founder and member of the editorial team from September 2009 to June 2017.



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  1. Happy Hotelier

    That’s exactly why Google is over rated.


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