Shiji wants to be where global consumers eat, sleep, shop and play

Ctrip might be flying the flag for the internationalisation of Chinese travel businesses, but hotel IT specialist Shiji is also looking beyond its home market.

Shiji has a strong presence in Europe via investments in ReviewPro,  Snapshot and Hetras, and has been building up its footprint in the US.

Being backed by Alibaba – another business which started in China and is now a significant global player – will help.

But as well as looking beyond China, Shiji wants to provide data-driven cloud-based services to enterprises other than hotels. Its COO Kevin King talked in terms of having a presence where consumers “eat, sleep, shop and play”.

In an interview with China Travel News, King said: “We believe in change and we are changing”.

He added that part of the change is a corporate rebranding, including a new logo which reflects “the exchange of data”.

The interview also outlines the seven pillars of its business, a concept reflected by its new identity.

For more background on the rebranding and an outline of the seven pillars, click here to read the article in full:

Related reading from Tnooz:
ReviewPro takes $28 million investment from Chinese hotel IT group (Jan17)
SnapShot Travel secures Euro 25 million for hotel analytics tech (July15)
Alibaba splashes out $450 million on hotel IT service Beijing Shiji Info (Sept14)

This article is republished with permission as part of Tnooz’s content partnership with China Travel News.

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About the Writer :: Viewpoints

A founding principle of tnooz was a diversity of viewpoints from across the spectrum. Viewpoints are articles by guest contributors from around the travel and hospitality industries. The views expressed are those of the author. and do not necessarily reflect those of the author's employer, or tnooz and its partners.



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