Siri the mobile travel agent [VIDEO]

Ever since Apple acquired virtual assistant technology Siri in early-2010, adding voice-activated travel search to mobiles has gained momentum as a concept.

And now with Siri included as part of the latest Apple iPhone, some applications are emerging, including a system developed by social travel booking startup Bonvoy.

In this clip, Bonvoy founder and CEO Mujteba Naqvi demonstrates how the system works, including integration into the existing Bonvoy search and booking system.

The idea mirrors in part the winning entry to THack London in February 2011, developed by SITA Lab, using voice recognition on a Android mobile device.

Share on FacebookTweet about this on TwitterShare on LinkedInEmail to someone
Kevin May

About the Writer :: Kevin May

Kevin May was a co-founder and member of the editorial team from September 2009 to June 2017.



Your email address will not be published. Required fields are marked *

  1. William El Kaim

    There is no API offered yet for SIRI, that’s why the integration is not “perfect” in term of user experience.
    Anyway, it looks like very practical. Since Bonvoy works on top of Facebook and uses Amadeus content, you can imagine the blue ocean of possibilities …

  2. Dick Jordan

    Interesting idea, but I can’t find the App on iTunes.

  3. Bobby Healy

    Kevin O Sullivan of SITA built something like this last year…not exactly a new idea – but fun to see. I’d seriously question the viability of it as a serious distribution channel for travel though.

    • Kevin May

      Kevin May

      @bobby – hey, yes, we referenced Kevin’s app in the story 🙂

    • Kevin O'Sullivan

      Speech is just a toy for the time being. It’s great to see this hacked onto Siri, but not very practical for managing complex booking process. Touch is still the key interface to smartphones – they are personal devices and speech is not discrete enough (try arranging a clandestine rendezvous in the office with Siri).

      However, where Speech will come into its own is at home on next generation Smart TVs. Gesture recognition will also be important (a la Microsoft Kinect). Sit back, relax and tell your TV what to do.

      • Daniel

        I agree on the evolution of TVs. I am looking forward to apple’s take on that.

        But Speech a toy and not discrete enough? I was under the impression a phone is made for speech primarely so far and Siri is a good stepinto the right direction. I like to compare it with the click wheel on early ipods, we know where this led us. The possibilities for travel are amazing, we are lacking applications, yet.

  4. Martin Soler

    This is a great way to book flights or hotels but it really needs much more integration in Siri, it seems like a lot of back and forth. However the idea of searching like this is so much more comfortable than a Google search.


Newsletter Subscription

Please subscribe now to Tnooz’s FREE daily newsletter.

This lively package of news and information from Tnooz’s web site provides a convenient digest of what’s happening in technology that drives the global travel, tourism and hospitality market.

  • Cancel