Six out of ten Europeans now booking travel via the web

Brits are the savviest amongst European when it comes to booking travel, with 71% expecting to reserve their trips via the web in 2011.

web booking

Research by insurance provider Europ Assistance and Ipsos (a substantial 3,500 interviews carried out continent-wide) found that 57% of Europeans were now booking travel online, almost double from the 28% recorded in the same survey in 2005.

The interviews were carried out via telephone, an important consideration as many surveys extolling the latest rates of online booking are often web-based.

Europ Assistance also found through the survey that 57% again claim to use their phones less when on holiday than during the rest of the year, but a third would “find it useful” to have practical information made available to them on their mobiles.

Such elements include directory of useful numbers (52%) and conversation guides (42%).

Elsewhere in the study, Europeans are increasingly looking to organise their own holidays rather than buying packages, with French consumers leading the charge with 78%, up 5% on last year.

The average budget amongst Europeans is now Euro 2,145, up 3% on 2010. The biggest increases market-by-market include Italy (up Euro 112), Belgium (up Euro 280) and Germany (up Euro 287).

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Kevin May

About the Writer :: Kevin May

Kevin May was a co-founder and member of the editorial team from September 2009 to June 2017.



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