Skyscanner acquires Twizoo to boost user content on hotels

Skyscanner has acquired Twizoo with terms of the deal undisclosed.

The Ctrip-owned metasearch player says it will use Twizoo’s user content from social media alongside existing hotel reviews to help consumers make a more informed decision.

In a statement CTO Bryan Dove says:

“Skyscanner aims to serve all traveller needs, from inspiration through to planning and booking. Twizoo’s technology surfaces customer opinions from social media, providing real value to traveller decision making. We’re delighted to have the highly talented Twizoo team join us.” 

The announcement comes a week after the metasearch company announced it would bring in-trip content from to its platform following Ctrip’s acquisition of Trip.

Skyscanner continues to diversify its offering as do others in the metasearch space.

This week trivago announced it would be integrating vacation rental content from Expedia-owned HomeAway.

The company also recently acquired Tripl to bring personalisation to hotel recommendations.

All these moves are signs of the shifting distribution landscape and how metasearch players are jostling for position.

Twizoo’s team of six joins Skyscanner’s London office.

Related reading:

Flight metasearch – hard landing in a new business model

Skyscanner’s take on the future of distribution

Priceline buys Momondo for $550 million

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About the Writer :: Linda Fox

Linda worked at tnooz from September 2011 to June 2018 in roles including senior reporter, deputy editor and managing editor.



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