Skyscanner acquires Twizoo to boost user content on hotels

Skyscanner has acquired Twizoo with terms of the deal undisclosed.

The Ctrip-owned metasearch player says it will use Twizoo’s user content from social media alongside existing hotel reviews to help consumers make a more informed decision.

In a statement CTO Bryan Dove says:

“Skyscanner aims to serve all traveller needs, from inspiration through to planning and booking. Twizoo’s technology surfaces customer opinions from social media, providing real value to traveller decision making. We’re delighted to have the highly talented Twizoo team join us.” 

The announcement comes a week after the metasearch company announced it would bring in-trip content from Trip.com to its platform following Ctrip’s acquisition of Trip.

Skyscanner continues to diversify its offering as do others in the metasearch space.

This week trivago announced it would be integrating vacation rental content from Expedia-owned HomeAway.

The company also recently acquired Tripl to bring personalisation to hotel recommendations.

All these moves are signs of the shifting distribution landscape and how metasearch players are jostling for position.

Twizoo’s team of six joins Skyscanner’s London office.

Related reading:

Flight metasearch – hard landing in a new business model

Skyscanner’s take on the future of distribution

Priceline buys Momondo for $550 million

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About the Writer :: Linda Fox

Linda Fox is managing editor for Tnooz. For the past decade years she has worked as a freelance journalist across a range of B2B titles including Travolution, ABTA Magazine, Travelmole and the Business Travel Magazine.

In this time she has also undertaken corporate projects for a number of high profile travel technology, travel management and research companies.

Prior to her freelance career she covered hotels and technology news for Travel Trade Gazette for seven years. Linda joined TTG from Caterer & Hotelkeeper where she worked on the features desk for more than five years.

 

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