B2B revenues double for Skyscanner

Skyscanner‘s 2015 results show how the Edinburgh-based tech business is building a global consumer presence at the same time as its B2B unit has doubled revenues in a year.

Mobile is driving the consumer growth, Skyscanner said. Visits to the site from mobile devices now account for 59 percent of the total, up seven percentage points in just twelve months, equivalent to a 60 percent year-on-year increase.

However, travellers are also increasingly interested in booking on mobile, with 42 percent of bookings made on its mobile platforms. This equates to a 24 percent year-on-year increase.

And its apps have been downloaded more than 40 million times.

Growth is coming from all regions, the statement said. In percentage terms, it looks as if its US is leading the way with visitors doubling in a year. Across the entire Americas region – including its new Mexico site – visitors are up 67 percent.

In Asia-Pacific visitors are up 48 percent with mobile visitors up 62 percent. These numbers include its joint venture with Yahoo! Japan, launched last July.

China, where its focus is via Youbibi, is reportedly separately from the rest of APAC. Visitors are up 67 percent with mobile users, again, “nearly doubling”.

And there is also growth in its established markets, with Europe visitors up by 42 percent, mobile visitors up by 62 per cent.

Elsewhere, revenues at its B2B unit have doubled, although there is no  cash figure given. During the year it launched a car hire white label search product and now works with more than 600 partners in different verticals across the entire unit.

Actual cash figures are revealed for the entire business, with Skyscanner generating gross bookings of more than $11 billion, 49 percent up on 2014. Revenues came in at $183 million, up by 28 percent, resulting in a 5% increase in profit – “normalised EBITDA before statutory adjustments” – of $34 million.

Related reading from Tnooz:
Skyscanner has travel management in its sights with TravelPro (Jan 2016)
Skyscanner captures new funding round of $192 million (Jan 2016)
Skyscanner’s CEO on selling BA upgrades via NDC (Nov 2015)
CEO Q&A: Skyscanner talks about its joint venture with Yahoo Japan (July 2015)

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Martin Cowen

About the Writer :: Martin Cowen

Martin Cowen is contributing editor for tnooz and is based in the UK. Besides reporting and editing, he also oversees our sponsored content initiative and works directly with clients to produce articles and reports. For the past several years he has worked as a freelance writer, specialising in B2B distribution and technology. Before freelancing, from 2000-2008, he was launch editor for e-tid.com, the first online-only B2B daily news service for the UK travel sector.





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