Social media in travel by numbers [VIDEO]
It is easy to get carried along (or away?) with the buzz around social media in travel – x number of gazillion tweets per second, Facebook member figures, social graph, etc, etc.
The numbers remain impressive.
Whether travel brands are making the most of any opportunities before them is another matter, with many remaining on the sidelines to see how it all plays out.
This video was produced by DigitalVisitor to coincide with some research carried out by EyeforTravel in 2011. It demonstrates, through a blast of numbers and the results of a recent survey, how social media is having an effect and really, REALLY cannot be ignored.
Kevin May is a senior editor and one of the co-founders at Tnooz. He was previously editor of UK-based magazine Travolution and web editor of Media Week UK from 2003 to 2005.
He has worked in regional newspapers (Essex Enquirer) and started his career in journalism at the Police Gazette at New Scotland Yard in London. He has a degree in criminology, a postgraduate diploma in magazine journalism and will be publishing his first book - a biography about electronic band, Depeche Mode - soon.