Social travel by numbers [INFOGRAPHIC]
Touristlink has created this infographic drawing together some of the numbers around how social media is influencing travel.
Headline findings include that 40% of travel companies rate social media as increasingly important in connecting with tourists and 20% believe it to be the single biggest opportunity for increasing business.
After browsing social websites, 52% of travellers change their travel plans – 15% switch airline, 35% switch hotel and 12% visit a different country altogether.
Linda Fox is deputy editor for Tnooz. For the past eight years she has worked as a freelance journalist across a range of B2B titles including Travolution, ABTA Magazine, Travelmole and the Business Travel Magazine.
In this time she has also undertaken corporate projects for a number of high profile travel technology, travel management and research companies.
Prior to her freelance career she covered hotels and technology news for Travel Trade Gazette for seven years. Linda joined TTG from Caterer & Hotelkeeper where she worked on the features desk for more than five years.