Survey: how travellers use technology to search, book and play when away
The study, carried out in conjunction with Frommer’s Budget Travel magazine, asked nearly 3,580 people (780 US, 2800 non-US) a range of questions about how they plan, book and use technology with travel.
Which of the following do you use most frequently when travelling?
When planning a trip, how many websites do you usually visit?
Which of the following do you use when travelling overseas?
|Location GPS apps||12%||25%|
Which of these services would you try with a trusted provider?
|Booking via mobile||53%||67%|
|Paying for in-flight web||37%||43%|
One of the interesting elements of the survey is that the US respondents came from the Budget Travel audience, whereas the non-US were all WAYN members, perhaps signifying the differences in adoption on the social-type questions.
Kevin May is a senior editor and one of the co-founders at Tnooz. He was previously editor of UK-based magazine Travolution and web editor of Media Week UK from 2003 to 2005.
He has worked in regional newspapers (Essex Enquirer) and started his career in journalism at the Police Gazette at New Scotland Yard in London. He has a degree in criminology, a postgraduate diploma in magazine journalism and will be publishing his first book - a biography about electronic band, Depeche Mode - soon.