5 years ago

Tablets continue to attract more sales and of higher value items [INFOGRAPHIC]

Hot on the heels of yesterday’s piece on kids and parents’ mobile habits is this study from eDigitalResearch tracking tablet and smartphone behaviour in the UK.

The research, carried out with IMRG, reinforces the extent mobile has changed browsing and shopping behaviour and how consumers interact with brands overall.

Top line findings are that 66% of tablet owners have made a purchase on their device compared with 44% of smartphone owners.

More shoppers have bought higher priced items through tablets which supports noise from some online travel retailers to start tailoring deals according booking channel.

Research released by Google last year revealed higher conversion from tablet devices with cars, sofas and houses among purchases.

The travel (flights and holidays) segment currently shows only a slight preference for shopping via a tablet and ticket purchases are also almost the same.

The most marked difference in purchase behaviour is for applications with more than 70% purchased by tablet owners compared with justover 30% by smartphone owners.

The study also shows that more than half of the UK population now owns a smartphone and one in five have access to a tablet.

Data for the inforgraphic was drawn from July 2012 eCustomerServiceIndex.

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About the Writer :: Linda Fox

Linda Fox is deputy editor for Tnooz. For the past eight years she has worked as a freelance journalist across a range of B2B titles including Travolution, ABTA Magazine, Travelmole and the Business Travel Magazine.

In this time she has also undertaken corporate projects for a number of high profile travel technology, travel management and research companies.

Prior to her freelance career she covered hotels and technology news for Travel Trade Gazette for seven years. Linda joined TTG from Caterer & Hotelkeeper where she worked on the features desk for more than five years.



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  1. Martin Rusteberg

    looking at the infographic this is probably due to the age demographic rather than anything else…


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