Think Google Plus is a social network? More like The Matrix

SOCIAL: Derided for its lack of significant traction (at least in terms of a major dent to Facebook’s dominant position), Google Plus still has the potential to be a significant force on the web – but perhaps not in the same way as users might think. Read the full story on BusinessInsider.

Pretty much everyone (myself included) has been reading Google+ wrongly. Because it bears many superficial resemblances to Facebook or Twitter we’ve thought that it is a social network.

By which metric, it does pretty poorly – little visible engagement, pretty much no impact on the outside world.

You don’t hear about outrage over hate speech on Google+, or violent videos not getting banned, or men posing as 14-year-old girls in order to befriend real 14-year-old girls.

Do people send Google+ links all over the place, in the way that people do from LinkedIn, or Twitter, or Facebook? Not really, no. There’s a simple reason for this.

Google+ isn’t a social network. It’s The Matrix.

Read the full story on BusinessInsider

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  1. jonathan

    The conversation is so rich, so deep, so relevant, on Google+ i call it my social “hippocampus” those who continue to compare and detract, do so simply because G+ does not lend its self to the spammy transactional output they are looking to “broadcast” hurrah i say, keep them all off it…….

    • John Pope


      You may be right on the rich, deep and relevant conversations being had on G+; I don’t know because I don’t, nor would I ever, use it – so can’t comment on the perspective of its efficacy as a social tool.

      Problem being, its principles and objectives are nefarious and pretty sinister, at best.

      After reading Charles Arthur’s article, do you have any comment on its actual utility and objectives from Google’s perspective? i.e. as a unified data gathering mechanism to covertly aggregate deep personal data about hundreds of millions, if not billions of unsuspecting Internet users. Or, as Arthur described it, a modern day, real-life version of The Matrix.

      Which was the sole premise of the article.

      Do you think those motives are ethical? And, does Google(+) deliver proportionate value in return for the value that they derive from all of OUR PERSONAL DATA?

      Here’s a recent Tnooz article debating that very same topic, in case you’re interested.

      I’m genuinely interested, and would love to hear your perspective.


  2. John Pope

    “The Prosecution rests, Your Honor. Any questions or statements from the Defense?”


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