6 years ago
 

Thomson slips below Lastminute – Top UK travel sites, November 12 2011

Lastminute.com has leaped over Thomson to become the second most popular travel agency website in the UK.

Thomson dropped a fraction of of its market share, but Lastminute.com grabbed 0.25% of its own to move into second position.

Expedia remains market leader with just over 7%, a nominal increase on the previous.

london eye

Most popular travel websites in the UK for the week ending November 12 2011:

Agencies

RankWebsiteDomainPercentage of VisitsPrevious Position
1Expedia.co.ukwww.expedia.co.uk7.16%1
2Lastminute.comwww.lastminute.com6.40%3
3Thomsonwww.thomson.co.uk6.25%2
4Thomas Cookwww.thomascook.com4.97%4
5TravelRepublic.co.ukwww.travelrepublic.co.uk3.21%6
6Travelzoo UKwww.travelzoo.com/uk3.15%5
7skyscannerwww.skyscanner.net3.00%7
8Cheapflights.co.ukwww.cheapflights.co.uk2.44%8
9travelsupermarket.comwww.travelsupermarket.com2.05%9
10First Choicewww.firstchoice.co.uk1.76%-

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1TripAdvisor UKwww.tripadvisor.co.uk12.22%1
2Booking.comwww.booking.com7.37%2
3LateRooms.comwww.laterooms.com3.39%3
4Travelodge UKwww.travelodge.co.uk2.27%4
5TripAdvisorwww.tripadvisor.com2.27%6
6Premier Innwww.premierinn.com2.24%5
7Time Outwww.timeout.com1.66%7
8Hotels.comwww.hotels.com1.49%8
9InterContinental Hotels Groupwww.ichotelsgroup.com1.33%9
10Agoda.comwww.agoda.com0.99%-

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1easyJet.comwww.easyjet.com22.19%1
2Ryanairwww.ryanair.com13.84%2
3British Airwayswww.britishairways.com12.62%3
4Flybewww.flybe.com5.35%4
5Virgin atlanticwww.virgin-atlantic.com4.03%5
6Jet2.comwww.jet2.com3.87%6
7Monarch.co.ukwww.monarch.co.uk3.29%7
8Emirateswww.emirates.com2.27%9
9bmibabywww.bmibaby.com2.22%8
10British Midland Airways (bmi)www.flybmi.com2.06%10

Travel search terms

RankSearch TermPercentage of ClicksPercentage PaidPercentage OrganicPrevious Position
1google maps1.30%1.29%98.71%1
2national rail0.83%1.04%98.96%2
3tfl0.67%1.05%98.95%4
4easyjet0.64%2.78%97.22%3
5ryanair0.54%15.29%84.71%5
6train times0.53%22.01%77.99%7
7trainline0.52%57.18%42.82%6
8aa route planner0.48%1.42%98.58%-
9maps0.47%0.19%99.81%9
10thomas cook0.47%32.57%67.43%-

NB: Data courtesy of Experian Hitwise

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  1. benny the rat

    @peter jones
    Why? Do you work there?

     
  2. peter jones

    Its a pity european based, http://www.onlyrooms.com is not lsited in the top 10.

     
 
 

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