5 years ago
 

Tnooz-Amadeus webinar VIDEO: How to market and sell unbundled travel

Merchandising is moving to a new phase – beyond relatively simple unbundling to enhanced ancillary services, personalisation via the social graph and more.

But with acute differences between how airlines approach the problem, alongside how leisure and business travellers view such services, how far does unbundling go before it backfires and how does the industry adapt to better serve this new type of travel persona?

This webinar, produced by Tnooz and Amadeus, examined new traveler behavior, the effects of unbundling services on business models and how suppliers manage the marketing opportunities and challenges.

Panelists for this FREE webinar were:

  • Brian Beard, executive technology consultant, Amadeus
  • Scott Gillespie, travel industry consultant, Gillespie’s Guide to Travel + Procurement
  • Gene Quinn, CEO and producer, Tnooz
  • Kevin May, Editor and moderator, Tnooz

Here is the full video of the webinar:

And the slides:

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Kevin May

About the Writer :: Kevin May

Kevin May was a co-founder and member of the editorial team from September 2009 to June 2017.

 

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