tnooz workshop: Don’t let bad bots deflate your conversion rates and brand

Forward-thinking travel brands understand the importance of IT and business working together to solve the bad bot problem.

When aggressive scrapers caused slowdowns on iCruise.com, Antoine Zammit, VP of technology at its parent company WMPH Vacations, said enough was enough.

Hear more about how it stopped the scrapers and the resulting business benefits in a FREE 30-minute workshop taking place on Tuesday October 3.

  • How WMPH increased site speed by 40%, and leads by 100% YoY
  • How to protect your competitive advantage, site security, SEO rankings, customer base, and brand
  • How to verify your advertising dollars are generating human clicks
  • The cascading negative effects of form spam and how to stop it – without annoying CAPTCHAs

Blocking bad bots isn’t just the purview of the IT department. When nefarious competitors, hackers and fraudsters use bots for content theft, account takeover and fraud, they also skew web analytics and look-to-book ratios, and place a drag on marketing KPIs and the customer experience.

Panelists

Antoine Zammit, vice president of technology, WMPH Vacations

WMPH represents all major cruise lines and tour operators on more than 310 ships to over 25,000 itineraries around the world. It’s network of thirty websites include iCruise.com, CruiseCheap, Hawaii Cruise Outlet, EuropeanCruises.com, and Alaska Cruises. Its first-to-market mobile app, Cruise Finder by iCruise.com, is the most comprehensive cruise vacation-planning tool in the travel industry.

Elias Terman, Vice President of Marketing, Distil Networks

Leading travel companies like Sabre, Skyscanner, Amadeus, and Lufthansa rely on Distil to for protection from bad bot threats without affecting the flow of business-critical traffic. Only Distil offers a holistic defense against automated attacks as sophisticated, adaptable, and vigilant as the threat itself.

The workshop will be moderated by Martin Cowen, contributing editor, tnooz.

Click here to register for the free workshop.

Please note – the tnooz workshop will take place on Tuesday October 3, starting at 4pm BST/11am eastern time etc. Anyone unable to attend the event live but  interested in the topic under discussion should register using the link above, as all registrants receive a link to a recording the webinar to watch in their own time.

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