tnooz workshop replay: Beyond reviews – defining your hotel’s online reputation

Aly Thompson, who leads trivago’s team of industry managers for Europe and English-speaking markets, shares trivago’s thoughts – and data – on what hoteliers can do to connect with travelers during the guest journey in order to encourage booking.

Hear how building a positive online reputation for the hotels is about more than reviews.

Click here to register for a recording of the workshop.

 Aly Thompson, trivago


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  1. Paul Chatwin

    Sadly, the webinar was a waste of time;

    How can you deliver guests what you promise when OTAs refuse to accurately list what you do offer? Hotels provide the information which sets out the “promise” but if an OTA thinks any of it could be viewed negatively they just won’t list it. Equals upset guests !!

    The webinar seemed to compartmentalise several million guests into 3 categories; traveller, family and business person and then went on to say you must provide each with separate core items. What?

    The webinar was nothing more than a sales talk for Trivago and a poor one at that.

    Let us have decent in-depth gritty discussions on real things which affect accommodation providers please.


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