new york site data5
6 years ago
 

Top four OTAs edge ahead – Top US travel sites, November 5 2011

The leading four online travel agencies in the US have all increased their leads at the head of the top ten travel websites in the country.

Expedia, Priceline, Orbitz and Travelocity all made gains on their previous showings, while Yahoo Travel slumped two places following the loss of almost 2.5% market share.

new york site data5

Most popular travel websites in the US for the week ending November 5 2011:

Agency

RankWebsiteDomainPercentage of VisitsPrevious Position
1Expediawww.expedia.com12.32%1
2priceline.comwww.priceline.com9.63%2
3Orbitzwww.orbitz.com7.43%4
4Travelocitywww.travelocity.com6.53%5
5Yahoo! Traveltravel.yahoo.com5.91%3
6CheapOairwww.cheapoair.com5.85%6
7Hotwirewww.hotwire.com4.83%7
8Kayakwww.kayak.com4.20%8
9Cheap Ticketswww.cheaptickets.com3.49%9
10Onetravel.comwww.onetravel.com2.64%-

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1TripAdvisorwww.tripadvisor.com7.35%1
2Marriott Internationalwww.marriott.com3.14%2
3Hotels.comwww.hotels.com2.79%3
4InterContinental Hotels Groupwww.ichotelsgroup.com2.46%5
5Hilton Hotels Onlinewww.hilton.com2.37%4
6Southwest Airlines Travel Guidetravel.southwest.com2.33%6
7Booking.comwww.booking.com1.84%8
8Vacation Rentals by Ownerwww.vrbo.com1.62%7
9Carnival Cruise Lineswww.carnival.com1.60%9
10Choice Hotels Internationalwww.choicehotels.com1.29%-

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1Southwest Airlineswww.southwest.com22.84%1
2Delta Air Lineswww.delta.com12.65%2
3American Airlineswww.aa.com9.70%3
4JetBlue Airwayswww.jetblue.com8.11%4
5Continental Airlineswww.continental.com6.71%5
6United Airlineswww.united.com5.93%6
7US Airwayswww.usairways.com5.35%7
8AirTran Airwayswww.airtran.com4.64%8
9Spirit Airlineswww.spiritair.com3.54%9
10Alaska Airlines and Horizon Airwww.alaskaair.com2.92%10

Travel search terms

RankSearch TermPercentage of ClicksPercentage PaidPercentage OrganicPrevious Position
1mapquest4.40%0.09%99.91%1
2google maps1.75%0.91%99.09%2
3southwest airlines1.19%23.18%76.82%3
4maps0.97%0.17%99.83%4
5map quest0.86%0.00%100.00%5
6expedia0.68%52.94%47.06%6
7travelocity0.61%60.95%39.05%7
8continental airlines0.53%7.92%92.08%10
9mapquest driving directions0.48%0.00%100.00%-
10american airlines0.48%8.78%91.22%8

NB: Data couresy of Experian Hitwise

Share on FacebookTweet about this on TwitterShare on LinkedInEmail to someone
 
 
Tnooz

About the Writer :: Tnooz

This is the team byline for Tnooz.

 

Comments

Your email address will not be published. Required fields are marked *

No one has commented yet. be the first!

 
 

Newsletter Subscription

Please subscribe now to Tnooz’s FREE daily newsletter.

This lively package of news and information from Tnooz’s web site provides a convenient digest of what’s happening in technology that drives the global travel, tourism and hospitality market.

  • Cancel