British Airways claws back some ground from Ryanair – Top UK travel websites, August 2013

Ryanair is seeing some pressure on its second position in the list of leading travel websites after the British Airways website performed strongly in August.

BA gained around 1% market share between July and August as the Irish carrier lost nearly 0.5% over the same period.

Market leader EasyJet almost saw a decline in its market share of around 0.25%.

Most popular travel websites in the UK for August 2013:

Agencies

RankWebsiteDomainPercentage of VisitsPrevious Position
1Thomsonwww.thomson.co.uk8.78%1
2Thomas Cookwww.thomascook.com6.66%2
3Expedia.co.ukwww.expedia.co.uk5.53%3
4Lastminute.comwww.lastminute.com5.42%4
5TravelRepublic.co.ukwww.travelrepublic.co.uk4.30%6
6skyscannerwww.skyscanner.net4.26%5
7On the Beachwww.onthebeach.co.uk3.24%7
8eDreams UKwww.edreams.co.uk2.49%9
9travelsupermarket.comwww.travelsupermarket.com2.47%8
10First Choicewww.firstchoice.co.uk2.40%-

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1TripAdvisor UKwww.tripadvisor.co.uk18.45%1
2Booking.comwww.booking.com7.97%2
3LateRooms.comwww.laterooms.com2.83%4
4TripAdvisorwww.tripadvisor.com2.38%3
5Trivagowww.trivago.co.uk2.02%5
6Premier Innwww.premierinn.com1.66%7
7Secret Escapeswww.secretescapes.com1.66%8
8Travelodge UKwww.travelodge.co.uk1.65%6
9Time Outwww.timeout.com1.33%10
10Groupon Travel Dealsgetaways.groupon.co.uk1.31%-

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1easyJet.comwww.easyjet.com18.54%1
2Ryanairwww.ryanair.com17.71%2
3British Airwayswww.britishairways.com15.20%3
4Monarch.co.ukwww.monarch.co.uk6.20%4
5Jet2.comwww.jet2.com4.56%6
6Virgin atlanticwww.virgin-atlantic.com3.93%7
7Flybewww.flybe.com3.68%5
8Thomson Airwaysflights.thomson.co.uk3.15%9
9Wizz Airwww.wizzair.com2.74%8
10Emirateswww.emirates.com2.67%10

Travel search terms

RankSearch TermPercentage of ClicksPercentage PaidPercentage OrganicPrevious Position
1easyjet0.75%14.05%85.95%1
2aa route planner0.69%0.31%99.69%3
3thomas cook0.68%40.34%59.66%2
4ryanair0.62%11.66%88.34%4
5national rail0.54%1.52%98.48%6
6tripadvisor0.53%32.38%67.62%7
7thomson0.52%1.67%98.33%5
8train times0.43%23.05%76.95%8
9google maps0.41%2.00%98.00%9
10tfl0.38%0.11%99.89%-

NB: Data courtesy of Experian Hitwise

NB2: London image via Shutterstock.

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