TourCMS builds Marketplace for niche tour operators
Small travel company reservation system technology doesn’t capture the imagination (nor the headlines) as much as other sectors attracting online travel entrepreneurs such as metasearch, consumer reviews or mobile/location services.
But bubbling under the surface there are products launching that are changing the way small travel suppliers work with their customers and suppliers.
Hotels have long had web based PMS systems but niche tour operators and activity companies are fast catching up.
TourCMS has today launched a new service that it says has the potential to be game-changing in the niche tour operator/activity company sector.
Built on top of their existing web based reservation system used by approximately 60 specialist tour operators is a new service called the TourCMS Marketplace.
The service enables tour operators to load tours, dates, prices and availability. Travel website partners can sign up and form content relationships with those suppliers and have then direct access to live pricing/availability content via an XML API.
Managing director Alex Bainbridge (disclosure: also a Tnooz node) says:
“One problem that small tour operators face is that they have to work with so many different travel website extranets keeping dates, prices & availability information current.
“The TourCMS Marketplace enables the niche supplier to manage their information in one place. It is not unlike RateTiger from the hotel sector merged with a conventional flight/hotel GDS approach.
“Uniquely in our sector the TourCMS marketplace supports end point contracts. By this we mean that the supplier contracts with the OTA or travel website directly.
“Some may choose to work on an PPC basis, others on an affiliate basis, others on a advertising listing basis. The marketplace supports all of that as well as DMO style concepts where a regional website may want to list all their local companies in one place but not have to go to the effort of building yet another administration extranet that no one wants to update.”
Launch partners include Adventure Networks, which is launching a series of commercial DMO websites, and Adnet from Worldreviewer, an online advertising platform used by around 300 advertisers on 25 travel websites.
Kevin is senior editor and a co-founder at Tnooz. He was previously editor of UK-based magazine Travolution and web editor of Media Week UK from 2003 to 2005.
He has worked in regional newspapers (Essex Enquirer) and started his career at the Police Gazette at New Scotland Yard in London. He has a degree in criminology, a postgraduate diploma in magazine journalism and publishes his first book - a biography about Depeche Mode - in early-2017.