How travel marketers can benefit from Big Data analytics [INFOGRAPHIC]

One of the buzz words in recent times among corporates is none other than ‘Big Data’. Yet multiple definitions for Big Data prevail.

Tnooz CEO Gene Quinn says with a smile, “If you ask ten people about the definition of Big Data, you will get eleven answers”.

According to a Big Data-focused infographic by McKinsey,

  • 42% of European consumers carry out web searches on their mobile devices in stores.
  • 61% of consumers worldwide use digital channels as part of their purchase journey.
  • 78% of mobile activity is data, and not voice.
  • 72% of CEOs report that marketers can rarely explain the incremental business that marketing spend can generate.

These data points validate the need for Big Data-based analytics to increase return on marketing investment, and ultimately making profits.

The recent Tnooz-IBM webinar talks about how to leverage Big Data analytics to develop persona-level customer segmentation, improve product/service launches and optimize return on marketing spend.

Related read: Big Data 101 – here, Improving airline ancillary revenue using Big Data – here, Big Data in travel industry – here and here and Big Data myths in travel industry – here.

Click the infographic below for a high resolution version.


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Karthick Prabu

About the Writer :: Karthick Prabu

Karthick was general manager for Tnooz in Asia until September 2014.





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