jetsetter gilt groupe unprofitable
 

TripAdvisor buys Jetsetter

Six months after officially being put up for sale and following the exit of its CEO earlier in 2012, Jetsetter has a new home: TripAdvisor.

jetsetter gilt groupe unprofitable

Terms of the acquisition were not disclosed in the official announcement.

TripAdvisor says the private sale service will form part of its Smarter Travel Media division, home to its other brands in the group such as BookingBuddy, fellow deal site SniqueAway and Tingo.

The acquisition ends a year of uncertainty for Jetsetter after seeing the departure of its founder and CEO Drew Patterson in May 2012 amid reports of internal wrangling and poor morale amongst staff.

Gilt Groupe, which initially installed UK boss Rob Deeming to oversee operations after Patterson’s exit, finally put the company on the block late-last year.

TripAdvisor co-founder and CEO Steve Kaufer says:

“Jetsetter is an outstanding brand and I am absolutely delighted to welcome the Jetsetter team to the TripAdvisor family.

“With Jetsetter and our own SniqueAway brand, we now have two leading travel private sale sites under one roof.  We are excited by the opportunities this provides to continually help drive amazing value for our travelers staying at some of the world’s most highly-rated hotels.”

The disposal of Jetsetter marks Gilt CEO Michelle Peluso’s return to the travel limelight after joining the organisation in February this year.

Peluso was off the scene for over three years after leaving Travelocity in early-2009.

She says:

“In a short span of time, Jetsetter has emerged as a premier player in the travel space, and we are proud of what the team has accomplished.

“There are strong synergies between Jetsetter and TripAdvisor and we are confident that having Jetsetter be part of the TripAdvisor group will further accelerate its growth.”

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Kevin May

About the Writer :: Kevin May

Kevin May was a co-founder and member of the editorial team from September 2009 to June 2017.

 

Comments

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  1. Matt Radack

    Great opportunity for both companies. Jetsetter gets the global exposure of the world’s largest travel media site, and TripAdvisor gets a unique way to segment its content to an upscale luxury clientele.

     
  2. Michael

    Any idea of the sale price?

     
 
 

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