TripAdvisor content on Google still restricted, but talks continue

TripAdvisor maintains that its decision to restrict reviews from streaming into pages of Google Places remains in place, despite reports to the contrary.

google places reviews

Various reports in recent weeks had suggested that the blockade of content had been lifted and reviews are now appearing once more against searches on Google Places.

A number of reviews are indeed filtering through to a number search results, but TripAdvisor says there is no change to its existing strategy and the restriction remains in place.

Sticking pretty much to the original line from early-December 2010, an official says the restriction will continue as the company still does not believe users “benefit with the experience of selecting the right hotel”.

TripAdvisor is in “constant discussions with Google”, the official continues.

However, the nature of such talks is a mystery, with TripAdvisor staying tight lipped as to what assurances (if any) it wants from Google – or vice versa.

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Kevin May

About the Writer :: Kevin May

Kevin May was a co-founder and member of the editorial team from September 2009 to June 2017.



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  4. Phil

    Thanks for getting a reaction from TA, Kevin.

    Just to be clear, at TripAdvisorWatch I never said that the blockade had been lifted, only that it was one of the possible explanations for the virtual full return of reviews to Google Places:

    “At present, and until a formal statement is issued by TripAdvisor, it is not possible to say whether this is because they have reached an amicable settlement, or Google has found a way around the TripAdvisor embargo, which was never 100% successful in any case, or because TripAdvisor has backed down over the issue.”

    I’ve just re-checked ‘london hotels’ and ‘paris hotels’ on Google and the first 10 hotels in each case are showing TripAdvisor reviews on their Google Places listing. This was not the case in December.

    If TA says the embargo is still in place, it looks like the so-called blockade now has more holes in it than a sieve!



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