TripAdvisor launches airline user rating system

Hotel review giant TripAdvisor launches a new service today in the US and UK allowing users to leave ratings for airlines featured on its flight search product.

Limited at this stage to ratings rather than full reviews, users logged in through Facebook or their own TripAdvisor account can leave a a score based on eight criteria for each airlines.

Aggregate reviews are then displayed when a user searches for a ticket on the TripAdvisor metasearch engine and clicks on the airline’s logo.

Ratings can be left for the following:

  • Value
  • Check-in experience
  • Punctuality
  • Baggage handling
  • Seat comfort
  • In-flight service
  • In-flight amenities
  • Reasonableness of fees

TripAdvisor has been collecting data over recent months before launching the full product today – at this stage only on its US and UK sites, where the flight search product currently operates.

The idea of adding ratings to the air metasearch product has been on the agenda for quite some time, with TripAdvisor Flights general manager Bryan Saltzburg suggesting in October 2009 that it would consider such a service.

Another new feature, which TripAdvisor claims is a first for flight search engines, is the addition of a “fee estimator” into search results, allowing users to see what taxes and baggage costs will be added to the final ticket price.

Fees also cover items such as in-flight entertainment and onboard meals and drinks.

Share on FacebookTweet about this on TwitterShare on LinkedInEmail to someone
Kevin May

About the Writer :: Kevin May

Kevin May was a co-founder and member of the editorial team from September 2009 to June 2017.



Your email address will not be published. Required fields are marked *

  1. TripAdvisor extends flight search to six new countries | Tnooz

    […] TripAdvisor has turned its attention back to the service in recent months after letting the US and UK versions establish themselves throughout 2010 (presumably also watching the progress of the Google-ITA deal as well), adding airline user ratings in January 2011. […]

  2. WhichBudget unveils airline ratings tool, seeing immediate results | Tnooz

    […] move comes two months after hotel user review giant TripAdvisor launched airline ratings in the UK and US, adding to the growing number of sites (AirlineTest, FlightScore et al) with […]

  3. » Why Skytrax is dead [Plus: 7 insights into the future of airline brand ratings] - Leaders in airline & Airport customer engagement :: SimpliFlying

    […] about the future. For starters, there are alternates like Eezeer’s NOW ratings for airlines, TripAdvisor’s airline reviews and even Zagat ratings, which are much more real-time and relevant than Skytrax. A recent USA today […]

  4. Tripadvisor launches airline user rating system - Hostel Management Forums

    […] launches airline user rating system Earlier this month Tripadvisor launched an airline user rating system. Ratings can be left for the […]

  5. Kevin May

    Kevin May

    @Sarah. Indeed it isn’t. Airline ratings been around for years.

  6. Sarah

    not a new idea. user can also evaluate airlines

  7. Rob

    on or you can already search through thousands of flight reviews with pictures from airline passengers. Good Luck to TripAdvisor.

  8. Economy traveller.

    The one thing this does NOT contain and that has one of the greatest impacts on how pleasant (or not!) the flight was is “how full was the flight?” “Seat comfort” is not the same thing – you can be in a seat that is OK, but if the flight is packed, you are crammed in a middle seat and the ignorant person in front insists on having their seat reclined during the entire flight the nothing in the other criteria help much!
    Feedback on a criteria of this type would help travellers distinguish between cheap but crammed flights and ones that might offer a little more comfort for a little more money.
    Yes, of course this varies by route, by date, by time of day etc. – but I’m sure Tripadvisor are clever enough to factor that in!

  9. Shane Hayes

    I wonder how Ryanair will do?


    • Kevin May

      Kevin May

      @shane – hot off the press from TA:

      Scores out of five…

      Value 3.5
      Seat comfort 3
      Check-in experience 3
      In-flight service 2.5
      Punctuality 4
      In-flight amenities 1.5
      Baggage handling 2
      Reasonableness of fees 2.5

      Overall: 3.5

  10. Tweets that mention TripAdvisor launches airline user rating system | Tnooz --

    […] This post was mentioned on Twitter by Martin Ferguson and others. Martin Ferguson said: RT @kevinlukemay: Here we go… TripAdvisor launches airline user rating system [Tnooz] […]


Newsletter Subscription

Please subscribe now to Tnooz’s FREE daily newsletter.

This lively package of news and information from Tnooz’s web site provides a convenient digest of what’s happening in technology that drives the global travel, tourism and hospitality market.

  • Cancel