6 years ago
 

TripAdvisor ready to pounce on Wotif – Top Australia travel websites, March 3 2012

TripAdvisor is within a whisker of overtaking market leader Wotif in the list of leading travel websites in Australia.

The user review site gained almost zero market share last week, but a drop of 0.25% by Wotif saw the gap between the pair narrow to just 0.12%.

However, with the international site added to its tally, TripAdvisor would be in top spot with a lead of almost 4.5%.

Most popular travel websites in Australia for the week ending March 3 2012:

Agency

RankWebsiteDomainPercentage of VisitsPrevious Position
1Webjet Australiawww.webjet.com.au12.65%1
2Expedia Australiawww.expedia.com.au11.90%2
3Flight Centrewww.flightcentre.com.au8.20%3
4Lastminute.com.auwww.lastminute.com.au5.25%4
5Wegowww.wego.com3.52%6
6Best Flightswww.bestflights.com.au3.46%5
7ZUJI Australiawww.zuji.com3.19%8
8Jetabroadwww.jetabroad.com2.55%7
9Airfares Flights Australiawww.airfaresflights.com.au1.82%10
10Travelzoo Australiawww.travelzoo.com/au1.76%9

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1Wotif.comwww.wotif.com5.99%1
2TripAdvisor - Australiawww.tripadvisor.com.au5.87%2
3Booking.comwww.booking.com5.49%3
4TripAdvisorwww.tripadvisor.com4.13%4
5Stayzwww.stayz.com.au3.46%5
6Hotels.comwww.hotels.com1.96%7
7Agoda Australiawww.agoda.com.au1.84%6
8HotelClubwww.hotelclub.com1.66%9
9Totaltravel.comwww.totaltravel.com1.34%8
10Lonely Planetwww.lonelyplanet.com1.08%-

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1Qantaswww.qantas.com.au22.23%1
2Jetstarwww.jetstar.com22.06%2
3Virgin Australiawww.virginaustralia.com19.17%3
4AirAsiawww.airasia.com4.80%4
5Emirateswww.emirates.com3.16%5
6Tiger Airwayswww.tigerairways.com2.94%7
7Singapore Airlineswww.singaporeair.com2.73%6
8Cathay Pacificwww.cathaypacific.com1.53%10
9Air New Zealand - Australiawww.airnz.com.au1.47%8
10Air New Zealandwww.airnz.co.nz1.36%9

Search Terms

RankSearch TermPercentage of ClicksPercentage PaidPercentage OrganicPrevious Position
1google maps1.67%0.02%99.98%1
2jetstar1.17%0.84%99.16%2
3webjet0.84%0.08%99.92%3
4maps0.72%0.17%99.83%5
5qantas0.72%16.24%83.76%4
6wotif0.62%0.63%99.37%7
7metlink0.53%0.18%99.82%8
8flight centre0.52%52.23%47.77%6
9whereis0.33%0.00%100.00%9
10singapore airlines0.30%17.93%82.07%10

NB: Data courtesy of Experian Hitwise

NB2Image via Shutterstock.

Share on FacebookTweet about this on TwitterShare on LinkedInEmail to someone
 
 
tnooz

About the Writer :: tnooz

This is the team byline for tnooz, where we cover breaking news, scans from around the industry, and other general items.

 

Comments

Your email address will not be published. Required fields are marked *

No one has commented yet. be the first!

 
 

Newsletter Subscription

Please subscribe now to Tnooz’s FREE daily newsletter.

This lively package of news and information from Tnooz’s web site provides a convenient digest of what’s happening in technology that drives the global travel, tourism and hospitality market.

  • Cancel