Trivago acquires Tripl for personalisation drive

Trivago has acquired Tripl for an undisclosed sum.

According to a statement Hamburg-based Tripl has developed an artificial intelligence-based platform which “imitates the way a travel agent would recommend hotel experiences”.

The statement goes on to say that Tripl founder and creator of its algorithm Hendrik Kleinwachter will join Trivago’s development team.

The Tripl algorithm makes recommendations based on a user’s social media activity as well as in-app data of like-minded users.

Trivago founder and chief executive Rolf Schromgens says:

“We believe our competitive advantage is the speed of our learning. We have always focused on machine-learning, and the area of semantic analysis.

“tripl’s personalization technology is unique and individual in its approach, putting us one step closer toward bringing each traveler into their ideal hotel.” 

This is an interesting move at a time when metasearch players are finding ways to evolve and personalisation is one potential route.

In a question on personalisation, Expedia Inc. chief Mark Okerstrom admitted in a recent interview with tnooz that in the “man versus machine race” man was still winning. He said:

“This area of personalization and befitting to the title that OTAs got, which is online travel agent, is really yet to come.”

Earlier this month Trivago downgraded its full year guidance for 2017 citing “Revenue per Qualified Referral related impacts”.

The company announced its intention to list on the public financial markets almost a year ago.

Related reading:

Trivago focuses on serving suppliers, lifts hotel inventory to 1.8 million

Share on FacebookTweet about this on TwitterShare on LinkedInEmail to someone

About the Writer :: Linda Fox

Linda worked at tnooz from September 2011 to June 2018 in roles including senior reporter, deputy editor and managing editor.



Your email address will not be published. Required fields are marked *

No one has commented yet. be the first!


Newsletter Subscription

Please subscribe now to Tnooz’s FREE daily newsletter.

This lively package of news and information from Tnooz’s web site provides a convenient digest of what’s happening in technology that drives the global travel, tourism and hospitality market.

  • Cancel