7 years ago

TruPrice translates car rental fees into total price

If you think airline fees are complex, consider the thousands of car rental fees that are being tacked onto bills.

Startup TruPrice introduced in beta a car fee calculator to show consumers — and any travel agents who may sign up for the service — the total cost, including thousands of fees, of car rentals.

TruPrice already had a flight fee calculator.

The car fee calculator covers nine car rental firms in 50 major U.S. airports.

So when you select an Avis rental in in Cincinnati/Northern Kentucky Airport, you’ll find that a navigational system ($14), a toll payment/tag transponder ($3) and loss/collision damage waiver insurance ($27) would add $44 to your daily rate.


The fee calculator handles numerous potential add-ons under Driver, Special Seating, Additional Equipment, Insurance & Protection and Miscellaneous categories.

TruPrice says there are roughly 10,000 potential car rental fees.

“Just like with our airline fee comparison tool, the company offering the lowest base rental car rates may not be the most economical option based on fee costs,” says TruPrice President and CEO Christopher Muise. “In addition, some locations may not provide certain products or may not list their prices. Or, some companies offer a flat fee rate while others have ranges based on vehicle class.”

TruPrice says it also displays corporate and local rules on fees.

Several GDSs years ago introduced total car pricing for travel agents to help them fathom the bevy of fees for their clients.

TruPrice hopes to establish partnerships with GDSs and corporations, and to market to consumers, as well.

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Dennis Schaal

About the Writer :: Dennis Schaal

Dennis Schaal was North American editor for Tnooz.



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  1. TruPrice Featured by TLabs at Tnooz | Did You TruPrice Your Airfare and Car Rental?

    […] Since TruPri¢e was showcased by TLabs at Tnooz, Dennis Schaal has written this entry about how TruPrice translates car rental fees into total price., and we appreciate it. Thank you, Mr. […]


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