Two-thirds of European hotels now offering free wifi to guests

A good sign for those campaigning (or voting with their feet) for free wifi in hotels in recent years, with news that 67% of hotels in Europe are giving wifi as a complimentary service.

Analysis of 125,000 properties on hotel site HRS revealed 85% of hotels in Turkey are offering free wifi to guests, making it the most generous country in Europe.

In 20th place in the continent-wide ranking is Portugal (44%). Other high profile tourist destinations are a bit of mixed bag: UK (63%), France (58%) and Germany (67%).

RankCountryPercentage of hotels with free wifi
4The Netherlands77.40%
8Czech Republic73.90%
14Great Britain62.60%

Of those that hotels that do charge for wifi, average costs range from £4.30 per hour in the Czech Republic (the most expensive) to £0.44 in Lithuania (in 20th place).

RankCountryAverage cost of wifi in the room per hour in GBP (£)
1Czech Republic4.36
4Great Britain3.36
5The Netherlands3.31

Perhaps inevitably, five star hotels are the least likely to provide free wifi are also have the highest average charge per hour.

Number of starsPercentage of free wifi offers in the respective category of European hotelsAverage charge for wifi per hour in room in GBP (£)

NB: Pool laptop image via Shuttersock.

Share on FacebookTweet about this on TwitterShare on LinkedInEmail to someone
Kevin May

About the Writer :: Kevin May

Kevin May was a co-founder and member of the editorial team from September 2009 to June 2017.



hotel HRS wifi


Your email address will not be published. Required fields are marked *

  1. Mathew

    Majority of the hotels are giving free wifi up to the certain limit, then after they earn some revenue if the guest wants to have higher bandwidth.

  2. John L

    These figures don’t seem up to date me. All hotels that I’ve stayed in France over the past couple of years (over 50) offer free wifi. The majority of Irish hotels offer free wifi. Of course there’s always the exception and yes, it’s often the most upmarket ones that ask for a fee .
    I regularly find it difficult to find UK hotels offering free wifi,

  3. Darren Panto

    The reality is that hotels are no longer a place to sleep and eat. Hotels are also internet providers and the quality with which they provide all three of these services will increasingly determine the quality of a person’s stay and guest satisfaction. The key for hotels is to know how to provide relevant, interesting content that will enhance their guests’ stay.
    For business travel agents and travel management companies, and increasingly leisure travel agents, it is important to know which hotels truly provide what and at what cost. Quality tour operators should already have the knowledge and information to provide WiFi details when questioned, including whether it is free or not. Our research at iRiS Software Systems is suggesting that hotels believe that provision of free WiFi is inevitable and people will pay more for their stay as long as it is included, complimentary.

  4. Steve Keenan

    No great surprise. I gave a talk to Small Hotels of the World earlier this month and none of the hoteliers still charged for wifi. I wrote about it here:
    I’ve also just returned from holiday in Armenia, where every place we stayed, from B&Bs, guesthouses and hotels had free wifi, with no log-in code.
    Charging for it is the exception and I agree with Marco – now it’s about how much bandwidth the hoteliers can afford to keep the 7pm rush for wifi fully catered for.

  5. Marco Nussbaum

    It’s a great topic, but in my point of view only half of the truth. In todays world, with todays mobile usage and all its applications, it’s not about the “free WiFi” anymore, it’s rather about the speed of the Wifi. What good is a WiFi, if you can not use it for all your applications, videos, downloads, etc…? Hotels should have a secure, free and fast WiFi nowadays !

    • Timothy O'Neil-Dunne

      As a true traveller (200+ days on the road last year) this is decidedly mixed bag. So I break the problem down into various components:

      1. Performance of the wifi. (lots of subcategories here but speed, throughput, is but one set of aspects).
      2. Security – do I believe that the system is trustworthy to connect to my usual services?
      3. Ease of use. The number of different systems out there which are just amazingly complex and in most cases the sign on process is pretty awful.
      4. The emergence of 2 tier systems – low speed crappy stuff – high speed with VPN or video allowed. The freemium model is irritating but valid.
      5. Capacity, loads of guests downloading videos (avoid tourist hotels with a propensity towards packaged tourists from Asia – they just inhale bandwidth)
      6. Diversified – good in the room – lousy in the main areas (or vice versa).
      7. Poor reception in many areas of the hotel (particularly in the public and convention areas).
      8. And then there is the cost. The most i have paid is 20 euros for one hour. 35 Euros for the day.

      So its a work in progress. But I believe that the numbers are a bit of an exaggeration. I believe that the actual percentage of “Free”is much smaller.



Newsletter Subscription

Please subscribe now to Tnooz’s FREE daily newsletter.

This lively package of news and information from Tnooz’s web site provides a convenient digest of what’s happening in technology that drives the global travel, tourism and hospitality market.

  • Cancel