Up in the air – TripAdvisor now on in-flight entertainment systems

TripAdvisor has talked a lot about how it is on traveller desktops and also in their pockets via mobile devices – but it’s now in the skies, too.

The company has yet to announce the integration, but dozens of global airlines are now carrying a dedicated application which sits within the on-board in-flight entertainment systems.

The application sits within the AeroCities platform provided by Western Outdoor Interactive, a specialist in providing content and functionality into IFEs.

AeroCities has been certified on PAC and Thales systems and can work on any Linux, Android & HTML based system used by airlines to power their back-of-the-seat technology.

The TripAdvisor system also works on wireless connections with aircraft and portable IFEs provided by airlines.

All the usual functionality of the static TripAdvisor platform is found within the system, such as reviews, destination content, but not hotel and flight metasearch.

WOI works generally with the likes of Garuda Indonesia, Thai Airways, Qatar, Air New Zealand, Saudia Airlines, ANA and Etihad for their IFE platforms, as well as Singapore Airlines, Emirates, Lufthansa and Qantas for other services.

Here is the app in action on a recent Air New Zealand flight.

tripadvisor IFE2

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Kevin May

About the Writer :: Kevin May

Kevin May was a co-founder and member of the editorial team from September 2009 to June 2017.



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