Virtual reality at the airport – a B2B story

Virtual reality specialist Visualise has developed a series of 360 degree virtual reality clips at Heathrow Airport.

The clips are to be used by the sales force of outdoor advertising firm JCDecaux to show how powerful advertising can be at different stages of the traveller journey – check-in, departures, arrivals.

The “i-Explore” clips, which can be viewed on YouTube or via Samsung Gear VR headsets, also show how passengers feel at the different stages and what works best from an advertising point of view, based on JCDecaux research.

One example is the change of mindset of travellers to feeling more relaxed once they have checked in and are through security. Another is how they feel on arrival – looking forward to getting home perhaps or, excited about visiting a destination.

The partnership is interesting as a demonstration of how virtual reality can be of use in the business-to-business travel world. Most examples to now, including a Qantas inflight entertainment project, Las Vegas app, Marriott Hotels and Virgin Atlantic’s immersive digital adventure have been B2C use cases.

The Visualise “i-Explore” clips also use binaural audio (more on that here) to make what is happening around sound as real as possible.

NB: Virtual reality headset image via Shutterstock.

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About the Writer :: Linda Fox

Linda Fox is managing editor for Tnooz. For the past decade years she has worked as a freelance journalist across a range of B2B titles including Travolution, ABTA Magazine, Travelmole and the Business Travel Magazine.

In this time she has also undertaken corporate projects for a number of high profile travel technology, travel management and research companies.

Prior to her freelance career she covered hotels and technology news for Travel Trade Gazette for seven years. Linda joined TTG from Caterer & Hotelkeeper where she worked on the features desk for more than five years.

 

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  1. Daniel Wishnia

    Virtual Reality will have different forms in our Travel Market. This simple 360 degree clips are a demonstration to that.

    In GCH we implemented a VR responsive portal receiving more traffic than expected. https://explore.gchhotelgroup.com

     
 
 

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