Visit Idaho campaign lets public star in their own destination video

The Idaho Division of Tourism is clearly looking for the viral effect with its unveiling of a marketing campaign where punters paste their photos into one of three videos.

The My ID campaign lets consumers choose from three Idaho adventure videos – Agent 208, Are We There Yet and Adventures in Loving – and share them via Facebook and Twitter.

A series of eight customisable postcards have also been created for the promotion which was developed in conjunction with PixFusion.

The aim of My ID is to highlight Idaho’s scenery and range of activities and the campaign runs across print and online advertising as well as social media.

An online sweepstake will run over the next five months with prizes ranging from overnight stays to event and attraction tickets.

Here’s a clip which highlights the fun side of the campaign:

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About the Writer :: Linda Fox

Linda worked at tnooz from September 2011 to June 2018 in roles including senior reporter, deputy editor and managing editor.



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