skyfall agent UK visitbritain contest facebook

VisitBritain wants you to share its Bond-themed contest as much as Adele’s Skyfall video

About 16 million people have listened to Adele’s theme song for Skyfall, the 23rd James Bond movie. VisitBritain hopes to hang on to the tuxedo coattails of 007’s popularity by launching its own spy-themed contest.

Brand42 has whipped up the ‘Agent-UK’ spy competition located at

Promoting the contest on the VisitBritain Facebook fan page has helped.

In its first four calendar days, the post was shared 370 times and liked 3,000 times. An option for users to sign in to the contest via Facebook Connect may have helped.

Agent-UK invites people to become agents, solving cryptic clues about “secret Britain” (such as, did you know there are Bond-themed speed boat rides along London’s Thames river?). Participants stand the chance of winning a trip to London.

skyfall agent UK visitbritain contest facebook

In a somewhat rare touch, the campaign makes it easy to share via Google+ and not merely Facebook and Twitter.

Interestingly, VisitBritain hasn’t yet promoted the custom video explaining the contest via YouTube. See the video here:

Yet — here’s a question — why aren’t these campaigns available in multiple languages? Why is it only targeting English-speaking people?

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Sean O'Neill

About the Writer :: Sean O'Neill

Sean O’Neill had roles as a reporter and editor-in-chief at Tnooz between July 2012 and January 2017.



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  1. Margaret

    What I like best about this contest is that it makes you work for the entry – meets the objective of exposing new tourism product to the guest rather than just filling out a form with email address for the sole purpose of data capture. The quality of the contest delivery is quite amazing as well. I certainly learned something about Britain’s secret places and perhaps will actually visit some of them one day. Great contest and promotion. As for the question re only English speaking, one may assume it was a conscious effort – either based on target audience or, perhaps due to the contest complexity, wasn’t worth the further investment? I’ll let you know if I win!


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