Wanderfly offers Kayak flights and Expedia hotels with a twist
Instead of merely displaying a list of Kayak flight and Expedia hotel options in search results, Wanderfly has tweaked the results to initially recommend a single set of flights and one hotel.
I conducted a search for a romantic, beach vacation in mid-January, leaving from Newark Airport to anywhere and with a $3,000 budget. Here are flights and hotels recommended by Kayak and Expedia, respectively, on Wanderfly:
If users don’t immediately want to book the recommended American Airlines flights or the 1800 Atlantic Suites condominium stay in Key West, Fla., they can click the respective More buttons to see a more detailed display of flight and hotel options, but the recommended flights or hotels still are highlighted in orange.
The following is an example of Kayak search results on Wanderfly:
And, here’s an Expedia display on Wanderfly:
Wanderfly co-founder and director of marketing Christy Liu says the way the company deploys Kayak and Expedia is in keeping with the site’s desire to ease trip-planning’s complexity and to provide consumers with recommendations on the most valuable options.
Wanderfly has affiliate relationships with Kayak and Expedia, which were deemed the most comprehensive for air and hotel, respectively. Kayak’s flight search recently was added to Wanderfly, replacing Expedia’s flight search.
Liu says Wanderfly, which launched to the public in October and only recently added Kayak search, doesn’t have a lot of metrics for Kayak yet, but expects the recommendations will improve conversions for Kayak’s suppliers because the leads have been pre-qualified.
That’s because Wanderfly asks users to input their trip budget, vacation interests, the duration of the trip and desired dates before a search begins.
This gets customers “into the purchase funnel faster and helps them make initial decisions,” Lui says.
In addition to adding Kayak flight search, Wanderfly recently added other partners, including Business Traveler magazine and Rough Guides, and the site also expanded destination options to include the Caribbean, Wanderfly says.
A new round of venture funding also is said to be close to completion, but Wanderfly isn’t naming names just yet.
Dennis Schaal was North American editor for Tnooz.