kayakexpedia
6 years ago
 

Wanderfly offers Kayak flights and Expedia hotels with a twist

Travel inspiration website Wanderfly offers Kayak flights and Expedia hotels like you’ve never seen them before.

Instead of merely displaying a list of Kayak flight and Expedia hotel options in search results, Wanderfly has tweaked  the results to initially recommend a single set of flights and one hotel.

I conducted a search for a romantic, beach vacation in mid-January, leaving from Newark Airport to anywhere and with a $3,000 budget. Here are flights and hotels recommended by Kayak and Expedia, respectively, on Wanderfly:

kayakexpedia

If users don’t immediately want to book the recommended American Airlines flights or the 1800 Atlantic Suites condominium stay in Key West, Fla., they can click the respective More buttons to see a more detailed display of flight and hotel options, but the recommended flights or hotels still are highlighted in orange.

The following is an example of Kayak search results on Wanderfly:

morekayak

And, here’s an Expedia display on Wanderfly:

moreexpedia

Wanderfly co-founder and director of marketing Christy Liu says the way the company deploys Kayak and Expedia is in keeping with the site’s desire to ease trip-planning’s complexity and to provide consumers with recommendations on the most valuable options.

Wanderfly has affiliate relationships with Kayak and Expedia, which were deemed the most comprehensive for air and hotel, respectively. Kayak’s flight search recently was added to Wanderfly, replacing Expedia’s flight search.

Liu says Wanderfly, which launched to the public in October and only recently added Kayak search, doesn’t have a lot of metrics for Kayak yet, but expects the recommendations will improve conversions for Kayak’s suppliers because the leads have been pre-qualified.

That’s because Wanderfly asks users to input their trip budget, vacation interests, the duration of the trip and desired dates before a search begins.

This gets customers “into the purchase funnel faster and helps them make initial decisions,” Lui says.

In addition to adding Kayak flight search, Wanderfly recently added other partners, including Business Traveler magazine and Rough Guides, and the site also expanded destination options to include the Caribbean, Wanderfly says.

A new round of venture funding also is said to be close to completion, but Wanderfly isn’t naming names just yet.

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Dennis Schaal

About the Writer :: Dennis Schaal

Dennis Schaal was North American editor for Tnooz.

 

Comments

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  1. Oz Har Adir

    I am never a big believer of the financial prospects of travel planning sites because there is: 1) too many of them, so its hard to shine out. 2) They usually focus at the discover phase, which is an early step of the trip planning. The destination offer is great, but I like to book things (Especially hotels, where the money is) after further research, and Expedia’s offered hotel ain’t for everyone.

    Nonetheless, this is a beautiful and truly inspiring design. They’ve done a lot of things right here, and that might be enough to build traction.

     
  2. Kristina

    This is great! Now traveling is made easy for busy people. I just tried it and it’s very convenient. Thanks!

     
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