Peek at Starwood’s Google Glass app, in beta [IMAGES]

Google Glass isn’t going away, despite the wishes of some travel companies. And Starwood, a chain of 1,150 hotels worldwide, is the latest hospitality brand to embrace the wearable technology.

Google Glass — which apparently sold out its inventory in this week’s one-day, no-invite-required sale — famously lets users surf the Internet, take photos, and do other smartphone-like tasks.

Starwood has become the first hotel brand to begin testing an app for Google Glass.

The SPG app will enable travelers to find a hotel, get directions, check out room images, make a reservation, call the property, and check the balance of their Starpoints loyalty program.

The app also claims to push upcoming stay details to your device’s “timeline” when relevant, meaning 72 hours prior to the scheduled arrival. It also claims to be able to recognize the guest’s arrival at the hotel, based on the device’s geo-location features.

The company says the app will be available in the next Glass store update of the MyGlass section.

Images from the beta

The app is still in development, but the following images suggest what the final version may be like.

Google Glass

Google Glass

Google Glass

Google Glass

Google Glass

Google Glass

Google Glass

Google Glass

Wearables get hot

Recently Google updated its Glass software so that users are able to receive notifications for hotel bookings and reservations for restaurants and activities.

Airlines toying with how to incorporate Google Glass, too. Tnooz recently kicked the tires of Virgin Atlantic’s experiment with outfitting staff with Google Glass in select tests at London’s Heathrow Airport.


What is the future of wearable technology in the travel industry?

Let the games begin: Google Glass used for the first time in destination marketing

Wearable technology – challenges and opportunities, according to SITA Labs

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Sean O'Neill

About the Writer :: Sean O'Neill

Sean O’Neill had roles as a reporter and editor-in-chief at Tnooz between July 2012 and January 2017.



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