shatner returns priceline
5 years ago

Well that was completely predictable – William Shatner returns for Priceline TV ads [VIDEO]

Just over six months after ex-Star Trek frontman William Shatner supposedly ended his reign as the figurehead of Priceline‘s marketing, when he plunged off a bridge in an ad, he’s back.

Five weeks ago, when the “spirit” of Shatner returned in another TV ad for the online travel agency, it was blatantly obvious to anyone that understands marketing that Priceline was never REALLY going to kill off its prized asset.

And, so, after the mainstream media wrote countless articles about Shatner being bumped off back in January this year, each is piling back in again today with news of his return.

Job done, marketing gurus.

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Kevin May

About the Writer :: Kevin May

Kevin is senior editor and a co-founder at Tnooz. He was previously editor of UK-based magazine Travolution and web editor of Media Week UK from 2003 to 2005.

He has worked in regional newspapers (Essex Enquirer) and started his career at the Police Gazette at New Scotland Yard in London. He has a degree in criminology, a postgraduate diploma in magazine journalism and publishes his first book - a biography about Depeche Mode - in 2017.



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