5 years ago
 

WestJet leaves Air Canada trailing in web jetstream – Top Canada travel websites, November 2012

The gap between the two major airline rivals in Canada has extended further with Air Canada seeing market leader WestJet now at over 4% market share in web traffic.

WestJet added over 1% between October and November this year as Air Canada lost a similar amount over the same period.

Third placed Air Transat also shed around 0.5%, but Allegiant Air in fourth gained 0.25%

Most popular travel websites in Canada for November 2012:

Agency

RankWebsiteDomainPercentage of VisitsPrevious Position
1Expedia Canadawww.expedia.ca14.22%1
2Flight Networkwww.flightnetwork.com5.50%2
3Sunwingwww.sunwing.ca4.50%3
4itravel2000www.itravel2000.com4.26%4
5www.cheapoair.cawww.cheapoair.ca3.61%5
6Voyages Arabaiswww.voyagesarabais.com3.44%9
7Red Tag Vacationswww.redtag.ca3.40%6
8Tripcentral.cawww.tripcentral.ca2.88%8
9Hotwirewww.hotwire.com2.77%7
10Travelocity Canadawww.travelocity.ca2.39%10

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1TripAdvisor Canadawww.tripadvisor.ca9.89%1
2Booking.comwww.booking.com6.83%2
3Hotels.comwww.hotels.com3.12%4
4TripAdvisorwww.tripadvisor.com3.09%3
5Gosur.comwww.gosur.com2.58%5
6TripAdvisor Francewww.tripadvisor.fr2.06%6
7InterContinental Hotels Groupwww.ichotelsgroup.com1.77%7
8Princess Cruiseswww.princess.com1.59%9
9Vacation Rentals by Ownerwww.vrbo.com1.53%8
10City of Torontowww.toronto.ca1.47%10

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1WestJetwww.westjet.com28.91%1
2Air Canadawww.aircanada.ca24.75%2
3Air Transatwww.airtransat.com4.81%3
4Allegiant Airwww.allegiantair.com4.10%4
5acaeronet.aircanada.caacaeronet.aircanada.ca2.80%5
6United Airlineswww.united.com2.50%7
7Porterwww.flyporter.com2.28%6
8Air Canada Employee Travel Sitetravel.aircanada.com2.22%-
9Delta Air Lineswww.delta.com2.20%8
10American Airlineswww.aa.com2.08%10

NB: Data courtesy of Experian Hitwise

NB2: Canada image via Shutterstock.

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