5 years ago

What’s pushing people to purchase on social media [INFOGRAPHIC]

Lots of talk in recent months about purchasing via social networks, f-commerce and whether is will really take off.

Likes are no longer a meaningful metric and return-on-investment is about real engagement and connections with consumers and fans.

Some fascinating results via Google case studies in this piece on the impact of social in the booking path for travel companies including Visit Greece and LateRooms.

With that in mind it’s interesting to see the actual percentage of people (11%) who have been encouraged to make a purchase by something they saw on a social network.

Also noteworthy is that the percentage has dropped since May 2011 when the research shows 15% were influenced to make a purchase by what they saw (adverts, groups and discussions) on social networks.

The following eDigitalresearch/IMRG infographic plots it out nicely as well as providing some insight into what is was that encouraged the purchase.

Data for the infographic was drawn from the October 2012 eCustomerServiceIndex of 2,000 customers as well as some intelligence gathered from the May 2012 Social Media study.

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About the Writer :: Linda Fox

Linda Fox is managing editor for Tnooz. For the past decade years she has worked as a freelance journalist across a range of B2B titles including Travolution, ABTA Magazine, Travelmole and the Business Travel Magazine.

In this time she has also undertaken corporate projects for a number of high profile travel technology, travel management and research companies.

Prior to her freelance career she covered hotels and technology news for Travel Trade Gazette for seven years. Linda joined TTG from Caterer & Hotelkeeper where she worked on the features desk for more than five years.



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  1. junkbout

    My favorite visualizations always feature data sets that add up to more than 100%.


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