Where the Hell is Matt? is back [VIDEO]
The Where the Hell is Matt? phenomenon started way back in the good ol’ days of 2006, when game designer and traveller Matt Harding filmed himself dancing in locations around the world.
A chewing gum brand took notice and sponsored Harding to jet off again in 2006, this time producing a broader effort in terms of the number of counties featuring the now infamous dance move.
Another video arrived in 2008 and the Where the Hell is Matt movement exploded – Harding was invited to speak at conferences and had numerous media appearances.
Despite the massive popularity of the videos and Harding, the travel industry watched on and tried to emulate with various, often very unsuccessful clones of their own. Harding had the buzz and the brand.
It is still somewhat perplexing that a global travel brand (Lonely Planet is the name that is mentioned most often as a likely partner) didn’t jump in with Harding and form a partnership (he did it with a chewing gum manufacturer, remember!).
Anyway, fast forward to 2012 and Harding has returned with a new video. It follows the same format and has not lost a scintilla of its original charm.
If anything, Harding’s videos still capture the essence of travel, discovery, culture and people.
Here is the 2012 edition:
Kevin May is a senior editor and one of the co-founders at Tnooz. He was previously editor of UK-based magazine Travolution and web editor of Media Week UK from 2003 to 2005.
He has worked in regional newspapers (Essex Enquirer) and started his career in journalism at the Police Gazette at New Scotland Yard in London. He has a degree in criminology, a postgraduate diploma in magazine journalism and will be publishing his first book - a biography about electronic band, Depeche Mode - soon.