Alex Bainbridge

Alex Bainbridge

Alex is a contributor to tnooz and writes about travel technology, travel startups, in destination guides and the tours & activities sector.

His most recent business TourCMS (sold October 2015) was the original leader in tours & activities distribution, connecting up hundreds of local tour suppliers with leading online travel agents. The industry architecture he put in place during that period is now the regular approach adopted globally by the entire local tour industry.

He is now CEO of a new in destination project coming soon.

Alex has a computing degree, is passionate about usability, speaks French and still writes and reviews code. Follow him on twitter @alexbainbridge

Google tightens grip on future of the travel industry – also puts startups in a tough spot

As entrepreneurs tasked with delivering the future, we need a simple model that we can use to evaluate opportunities and determine where we should be building technologies and functionality.


There has been plenty of coverage in recent months about the development and fate of person-to-person online marketplaces in the travel industry – not all of it particularly positive.


Building a travel startup is hard. Building a travel business is easier, but Tnooz TLabs is about startups with ambition to scale, not about creating companies that can provide an income for a team of people, but have no wider grand ambition.


Last week the industry and mainstream media in Europe were talking a lot about Thomas Cook. Why? Because new(ish) CEO Harriet Green has a plan to turn around the company.


One of the larger challenges running a complex, supplier-facing business within the tours and activities sector is the competitors (all startups) that are failing.


There has been plenty of digital inches written recently about the Series A crunch. Is it real? I don’t know.


To let you spend more time schmoozing (or sleeping), here is a wry take on what is often discussed in travel industry panel debates.


Tnooz recently featured two somewhat academic articles about the economics of peer-to-peer travel marketplaces (Article #1, Article #2).


For many people travel is all about realising dreams, a brief respite from the daily grind of life and the chance to get inspired by places that they visit.


Inspiration. An over used-word around these parts. But inspiration remains one of the final remaining challenges in online travel.


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