Alex Kremer

Alex Kremer

Alex Kremer is co-founder and head of product at Redeam, an electronic ticketing platform serving the tours & activities industry. He was previously Senior Vice President of Partnerships at Nor1, a leading hospitality merchandising provider. He joined Nor1 after it acquired Flextrip, a B2B tours & activities distribution network he co-founded. Alex is a 15-year veteran of technology startup companies, previously co-founding Cruvee, a business intelligence company for the wine industry where he led Business Development. Prior to that, he co-founded FanAxis, one of the world's first fan club management and merchandising firms in the music and entertainment industries. Alex is based in Boulder, Colorado. Follow him on Twitter at axk.

Buried in paper: Removing a hurdle in attractions

There is a scene in the movie Brazil, a Terry Gilliam film, in which one of the characters gets killed by an …


Our long nightmare is over. Tours and activities finally gets the big market move it has so desperately needed: TripAdvisor has snapped …

Room 77

In a move that surprised more than a few, Google recently licensed booking technology from Room 77 to “remake its search experience …

clock beach

“Let me recommend something for you” – it’s a concept as old as retailing itself. Especially in the pre-internet era of travel …

crazy idea

As 2013 comes to a close, we’ve seen another year’s worth of travel startups trying – and in most cases failing – …


Did you notice? Google recently indicated exactly what it is aiming to ultimately become in the travel industry.


If there’s one thing travel startups like, it’s sexiness. Not the raunchy kind, but something that sets them apart from the status quo and has some kind of wow factor. Or at least that’s the aim.


When one reads articles like Tnooz’s recent piece on Foursquare accepting instant restaurant bookings, it’s easy to jump to the conclusion (as our dear editor did) that tours and activities must be next.


Imagine a world where someone owns a record of everything you do in life. Went shopping? Safeway owns that act. Watched a movie? Netflix owns a record of that. Grabbed a quick bite to eat? McDonalds owns a log of that.


United Airlines lost all ability to transact online, in person and over the phone following a reservation systems failure earlier today.

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