Valyn Perini

Valyn Perini

Valyn Perini is a contributor to tnooz and the Vice President of Strategic Relationships for Nor1.

She was most recently the CEO of the OpenTravel Alliance, where she oversaw the operations of the organization, including developing and executing strategies to reach the goal of standardized electronic distribution of travel and traveler information.

Her travel career includes stints with InterContinental, Westin and Swissôtel, with PricewaterhouseCoopers as a travel technology consultant, and as the director of product strategy for Newmarket International.

Valyn speaks on industry topics at events around the world, and writes about travel when she can find the time.
Originally from Atlanta, Valyn now lives in Boston.

hotel merchandising Looking back and ahead – hotel merchandising evolves
hotel merchandising

As we reach 2016, Tnooz is unveiling its customary series of reflections on the year behind us and what the travel, tourism, …

hotels perini

The past month has been a “wow” moment for hotels, at least when it comes to distribution and merchandising. Last week, Priceline …

cash rain 2

I’ve sat through, and sometimes judged, many pitch competitions in the travel industry over the last few years. My role as a …


The travel industry has been talking about personalization for so long without doing much about it. It has become so much lip …


As a judge at the Phocuswright Travel Innovation Summit last week, I had the honor of having 30 companies present their businesses to me and my fellow judges in eight-minute slots during one day.


Big Data. I know, you’re totally sick of this topic. The chatter about Big Data is just numbing – even the Harvard Business Review joined the chorus a few months ago.


As a neutral and independent standards body, we at OpenTravel get questions, and lots of them, about the travel industry.


Larry Smith of Thematix has previously written several excellent posts in Tnooz about semantic technologies in the travel industry.


Open APIs (those that are freely or cheaply and easily available) are great – the travel industry has a long and checkered past with proprietary access to information that has, as most here will argue, stifled innovation.


Technology enables service. That’s the idea, anyway. In the hotel industry, thousands of companies provide hundreds of applications to help hotels to manage operations and provide better guest service.


Newsletter Subscription

Please subscribe now to Tnooz’s FREE daily newsletter.

This lively package of news and information from Tnooz’s web site provides a convenient digest of what’s happening in technology that drives the global travel, tourism and hospitality market.

  • Cancel