Valyn Perini

Valyn Perini

Valyn Perini is a contributor to tnooz and the Vice President of Strategic Relationships for Nor1.

She was most recently the CEO of the OpenTravel Alliance, where she oversaw the operations of the organization, including developing and executing strategies to reach the goal of standardized electronic distribution of travel and traveler information.

Her travel career includes stints with InterContinental, Westin and Swissôtel, with PricewaterhouseCoopers as a travel technology consultant, and as the director of product strategy for Newmarket International.

Valyn speaks on industry topics at events around the world, and writes about travel when she can find the time.
Originally from Atlanta, Valyn now lives in Boston.

Can the latest dip into the global hotel ID swamp work?

The Travel Technology Initiative recently announced the launch of TTIcodes, an initiative to create “the definitive listing of properties” core information.


Lots of ideas were floated at the annual Datalex User’s Conference in Dublin last week, as a roomful of consultants, airlines, distributors, and technology providers talked about airline merchandising perhaps coming-of-age.


Travelers who love hostels usually say their favorite thing is the social life – meeting new friends, hanging out in the bar or lobby or garden, the potential for new experiences.


An industry with multiple standards bodies using the same type of technology addressing the same business functions could be seen as an indication of an industry in some disarray.


Tnooz node Valyn Perini reflects on her predictions for the last year.


Everyone agrees that the vacation rental industry is in a state of evolution, if not revolution. But one that increasingly resembles a classic Western movie.


Even before Google waded in last week, vacation rentals was one of the hottest sectors in the travel industry, but one with challenges on the technology side.


A disparate sector with few common standards for reproduction of inventory, confusing search engines and random levels of customer service – that’ll be vacation rentals?


What happens when airlines, distributors and agencies come together to talk about merchandising?


It’s official – the debate around merchandising has switched from the conceptual to the practical, perhaps meaning it is finally being taken very seriously.


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