Margaret Ady

 
Margaret Ady

Margaret Ady serves as vice president of marketing at TrustYou, a big data and online reputation management company specializing in the hospitality industry.

She graduated from the University of Southern California with degrees in Economics and Psychology, and where she was awarded the Annenberg Communications Pathway Grant for her research in new technology and its impact on healthcare decision-making.

Previously, Margaret served in leadership positions at The Walt Disney Company and The Oprah Winfrey Network and has provided research, branding and consulting services to 20th Television (Fox), Nielsen and many other companies in FMCG/Entertainment/IT industries.

 
Make room for mobile-friendly hotel review platforms

The November 2014 World Travel Market Global Trends report projects that mobile bookings will account for 35% of online bookings by 2018, …

 
 

1980s rock goddess Joan Jett got it: rebelling against old ideas and grabbing new ones by the horns. NB: This is an …

 
 

Like 95% of travelers, I read reviews before booking a hotel. The hotel experience can make or break a trip, and I …

 
 
bad review write

Here’s what we know about good or bad reviews in the travel industry as 2014 comes to a close: they matter. A lot. …

 
 
happy traveler

An overdue evolution is happening in travel search, especially in the hotel sector. NB: This is an analysis by Margaret Ady, vice …

 
 
star rating man

Anecdotally, most hoteliers will agree that travel reviews and online user generated content are important for business. Quantifying this importance, however, is …

 
 
woman traveller

Close your eyes for a moment and think of the last time you visited a hotel. What was the first thing you …

 
 
business travel tired

Let’s say in one room you have a business traveler who flew all night, managed a full day of meetings, returned to …

 
 

Before we get into how travel reviews fit in, let’s have a reminder of some key statistics about mobile. In 2014, approximately …

 
 
destination laptop

With the volume of online reviews at an all time high, hoteliers must be acutely aware of what is being said about …

 
 
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