Martin Collings

Martin Collings

Martin Collings is a contributor to tnooz and is currently employed as Vice President, Innovation Management & Commercialization at MasterCard Labs, based in Sydney. In this position, he manages various mobile payments initiatives with his role covering the region of Asia Pacific, Middle East and Africa.

Prior to MasterCard, Martin Collings spent six years with Amadeus IT Group, based in both Madrid and Chicago in a variety of airline roles, most recently as head of airline e-commerce sales for the Americas.

During his time at Amadeus he also wrote the Shearwater Blog covering various topics of interest for airline selling via direct channels. The views of Martin Collings are his alone, and do not necessarily reflect the views of MasterCard.

Part 4: Five challenges on the journey to mastering travel inspiration

Challenge 4 – Build or buy to bridge barren bookability:


Challenge 3 – Map your desired positioning on the Inspiration Footprint Matrix.


Travel search is changing and understanding traveler inspiration is becoming increasingly important.


Given all the investment in and attention on mobile itinerary planning and sharing, what are the top five areas still to be explored and exploited?


A bold question, but certainly one worth asking as mobile becomes part of the establishment rather than the revolutionary upstart.


The really interesting part about mobile travel apps right now is how much investment is going into this space.

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