Siew Hoon Yeoh

Siew Hoon Yeoh

Siew Hoon Yeoh is the editor-at-large for SHY Ventures and editor/producer of WIT-Web In Travel.

She created and manages the travel insider website The Transit Cafe and also runs WIT - Web In Travel, Asia’s leading travel distribution, marketing and technology conference, and the weekly WIT newsletter.

In 2008, WIT was awarded the Most Innovative Marketing Initiative by the Singapore Tourism Board. Siew Hoon is also an established speaker and facilitator at travel industry conferences and workshops.

She is also is a published author, having written titles including “Truth, Lies & Other Stuff” and “Around Asia in 1 Hr: Tales of Condoms, Chillies & Curries”.

Glenn Fogel of Priceline on bleeding edges, failures and acquisitions

Early-September in Beijing, a Christmas jingle is playing in the lobby lounge of the GeHua New Century Hotel.


Five finalists will pitch at the inaugural WITovation Entrepreneur Bootcamp being held on October 18 in Singapore.


At this time of the year in Beijing, as summer gives way to autumn and the Chinese offer mooncakes to the Lady of the Moon, there’s a change in the direction of the wind that blows through the city.


Who would’ve thought the fight over travel distribution could be likened to the Cold War and India’s greatest figure from history.


I recently caught up with Benson Puah, the man who runs the Esplanade-Theatres On the Bay, to see if technology is intruding into his world of live events.


Consumers in Asia are wielding more power than ever before, triggering the biggest change in the regional travel market over the last decade.


An article by Tnooz editor Kevin May on innovation has got me thinking that maybe one man’s innovation just equals another man’s adoption.


Given that its customers are the young and restless, Contiki Asia communicates with them at every channel available on the web.


What’s that famous saying? Whatever you do, don’t get caught! Unfortunately in today’s world, where everyone is a walking video cameraman, it’s very easy to get caught.


In most parts of Asia, when we greet each other, we don’t say: “How are you?” We ask: “Have you eaten yet?”


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