Simone Puorto

 
Simone Puorto
Contributor

Simone Puorto is a passionate marketing geek. After managing two hotels and running a team of consultants, he eventually focused on his biggest passion: writing. Over the last decade, he has worked with hundreds of hotels, web agencies, startups, and travel-tech providers worldwide. All these experiences ended up in two best-selling books and hundreds of articles. He's an MBA Lecturer Professor, Advisory Board Member for BWG Strategy, panel moderator, public speaker and regular contributor for blogs and magazines such as tnooz, HOTELSMag, HotelTechReport, and Booking Blog. In 2017 he launched his own company (Simone Puorto Consulting) and in 2018 he co-founded the hospitality chatbot startup Tell the Hotel.

 
Google’s trademark policy revision kickstarts “brandjacking” debate

This is a viewpoint by Simone Puorto Last week, you may have received a message from trademark-policy-revision@google.com, informing you about an ads …

 
 

This is a viewpoint by Simone Puorto Click, the two-day event organized by Booking.com, was held in this year in SugarCity, a …

 
 

This is a viewpoint by Simone Puorto. Washington Post columnist Michael Dirda once wrote that “August is hardly the month to start …

 
 

According to Amanda Johnson, teacher at Study.com, “Summer reading is critical to not only retain information but also to grow in knowledge …

 
 
AI

“I do not fear computers. I fear the lack of them” (Isaac Asimov) Agreeing on a definition of artificial intelligence can be …

 
 
hotels

“The art of design is to make complicated things simple” ~Tim Parsey Although a webless world seems inconceivable today, the first website …

 
 

A few weeks ago Zucchetti, a company providing software and hardware for the hospitality industry among others, quietly acquired Italy-based rival Simple …

 
 
metasearch

Over the years, online hotel bookings have increased dramatically: according to Statista, last year the market value for hotel reservation made on …

 
 
hotel tech trends infographic

When I was young, I wanted to be a teacher. A philosophy teacher, to be precise. You know the type: dressed in …

 
 

What is the average conversion for a hotel website? 2.2%. That’s according to a recent Fastbooking study. The UK firm 80 Days, …

 
 
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